I think we can all agree that at this day and age of technology’s progress and the Internet, the attention span of the average user is ever narrowing down. In the same time, the availability and variety of the information flows are overwhelming. For millions of citizens, democracy remains hidden behind a subscription.
Apart from keeping the populace informed, the media has and equally and sometimes even bigger responsibility to keep the checks and balances on the government and its officials. And while the latter is encompassing a vast area of official and private information about the officials (some of it crossing moral grounds), it is still a necessity to offer a sort of accountability in case someone chooses to exploit one’s position.
Establishing and maintaining a good media outlet is often a gargantuan and very costly endeavour. Newspapers, magazine and even websites spring to life and very often disappear just as fast, well before they got the chance to build an audience enough to sustain their model or fully develop their idea and course of events coverage.