Experience
15+ years of experience developing and executing strategies and campaigns to increase online exposure, monetize engagement, and drive growth for B2B and B2C companies in Europe and Asia.
No project is like the one before. It is about you and what you want to achieve and how we can get you there having the best approach possible.
High Performance
Process and ROI focus is dedicated to continuous improvement and aims toward data-driven and actionable decision-making.
Reliability
Committed to helping businesses achieve their goals online by adding the right mix of digital tools, know-how, and investment to reach their customers and create unforgettable experiences.
Communication
Decisions, approaches, and executions are taken together. No one knows your business better than you.
Services
I help businesses of all sizes to increase visibility, drive more traffic, gain more ROI and improve commercial success in the digital space.
A comprehensive list of digital consulting services aiming to bring your effort further by providing you with the knowledge (via workshops), the strategic framework or the tools (platform setup, checklists, how-to cheat sheets, etc.), and other services.
Digital Strategy
How do you combine platforms, content, and available resources to make online the impact that will bring you the biggest bang for the buck and achieve your business goals? Together, we perform a digital audit of the status quo, map your customers’ journey, and finish by devising a detailed plan for getting you where you want to be.
Social Media Strategy
Do you need to improve your social media strategy and performance? Which are the right channels for your business? What kind of content strategy should you have? How should you execute it? Let’s meet and determine the optimal social media approach for you, including how to communicate with your target audience or generate leads through social selling.
Campaign Strategy
Whether you are introducing a new product, a feature, or an app, I have the experience and knowledge to help you put SEO, PPC, and other channels into working for you and bring you the exposure you need to succeed. Let’s channel your owned, earned, and paid media in the right direction — building unforgettable customer experiences.
Digital Analytics
Numbers are great, but what is better than having them is data + perspective. Together, we work together towards identifying the right metrics and KPIs to look at, put them in one place and make sure that they are available to you whenever you want to look at them. Knowing what to look for and having it all in one place helps you make the right decisions faster and easier.
About Borislav Kiprin
- Saneco Corp. 2005 – 2009
- IE Business School 2009 – 2010
- Avnet 2011 – 2015
- GE Healthcare 2017 – 2019
- Open as App 2019 – 2020
- Crashtest Security 2021 – 2022
- Borislav Kiprin possesses 19+ years of experience developing and executing strategies and campaigns to increase online exposure, monetize engagement, and drive growth for B2B and B2C companies in Europe and Asia.
- Committed to helping businesses achieve their goals online by adding the right mix of digital tools, know-how, and investment to reach customers and create unforgettable experiences.
- Deep understanding of the Internet media landscape, trends, and web analytics, complemented by multilingual communication skills and varied experience in project management across a wide range of international markets and stakeholders.
4
Awards won
10
Years of service
45
Satisfied clients
59
Consulting Projects
Success Stories
Read what people I worked with say about me and how I help them reach their goals. Their success stories are my success story.
Iris Hoffelt
CEO & Co-Founder at Zports.com
Working with Borislav has been a real pleasure. He’s very effective, dedicated and delivers high-quality work. He came up with very creative ideas and immediately understood our business as well as our needs. I can only recommend his services to anyone looking for a great digital marketing and campaign strategy freelancer.
Eric Reiss
CEO at The FatDUX Group
I first met the amazing Borislav Kiprin when he was my student at IE Business School in the Master of Digital Marketing programme. Borislav has an incredible ability to assimilate information, process it, and use it in a highly creative way. His final project was as good as anything I have seen from professional agencies. Not surprisingly, he graduated with honours. And I later convinced him to become an Associate at my company. Since graduating, Borislav has been responsible for formulating and directing our social-media initiatives, which he has done spectacularly well.
Iva Tsekova
Investment Professional
Borislav is an outstanding digital marketing professional, who simply loves his work. When I asked him to help me with my idea of starting a virtual information centre for transplant patients in Bulgaria, he was as excited as I was. Not only does Borislav put his heart into his work, but he is also a skilled expert, with proven technical capabilities, who is able to explain even the most complex digital concept in simple and understandable terms to his client. What I find most impressive about his work is his accessibility and his commitment to working with a wide range of clients, especially non-profits.
Susanne FlugBorislav took an instrumental role in helping us define and execute our digital, content and social media strategy, when Enigma decided to celebrate its 20th anniversary on the music scene through the creation of a song with the fans. I believe that his resourcefulness, idea generation and practical knowledge of the digital media spectrum, combined with fast and qualitative implementation of decisions have added a tremendous value to the team efforts and Enigma’s Social Song project’s success. Through the course of the campaign, he has exhibited strong work ethic and user centered approach to the assigned tasks and tackled issues.
Artist Manager, Entrepreneur & Innovation Designer
Latest Blog Posts
Some of my thoughts, tips and tricks in the form of blog posts…
The Perfect Martech Setup for Early Stage Startups
Martech setup and marketing, in general, are often just an afterthought once a startup is being created. In many cases, founders are focussed first on the product, then on Sales and only after that on Marketing. And this is often a high price to pay down the road.
Read moreShifting Gears – Or Trying Something New
It feels a lot like shifting gears … For the past a little bit over ten years, I have been mostly in Park mode. Only for my freelance digital consulting projects, that is. But it sure looked to me like a parked car.
Read moreYou’d Better Optimise For Voice Search
Voice search is not just another buzzword gaining traction in meeting rooms, around water coolers or after-work cocktails. It is poised to become part of everyday business.
Read moreSocial Media Is A Journey, Not A Destination
Every so often in my job or during my consulting gigs, I stumble upon the same problem over and over again – social media is perceived as a destination and not a journey.
Read more