Website Building

Dynamic Prioritization

What are the advantages of Dynamic Prioritization compared to others more commonly used, like “first in first out”?

Dynamic prioritization differs mainly on the approach of setting the goals and work towards achieving the through the employment of outcome based techniques, flexibility and time efficiency. The basic outline of this model can be found in the table bellow:

  • Business impact – Starting point is the fiscal impact a change will have on the current business. As well as alignment and involvement with the rest of the business organization (financial, sales, customer service departments etc.)
  • Optimizing the resources – Introducing flexibility and no log-term project dedication that will render the new project development start impossible.
  • Faster release cycle – Dissecting projects to smaller ones and increasing the testing and changes introduction pace.
  • Financially accountable initiatives – Analysis and benchmark against forecasts.

How can we forecast potential impact of a change done on a website?
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Analyzing Website Performance

Summarizing the key aspects of each type of analysis (purchasing process, lead process, on-site search, homepage, brand metrics & landing pages)

It is important to understand the difference between website performance reporting and analysis. Think of reporting as stating the facts and analysis as taking things to the next level and understanding why do facts are such and what can be done taking them into account. The following types of analysis are:

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Collecting Primary And Secondary Data Types

Here is an example of something concerning one of my website’s primary and secondary data types I have been thinking and somehow working on in the past 6 months.

Site: www.borislavkiprin.com
Site objectives: Exhibit my photography to the online community.
Site goal: Reach 1000 visits per month and receive feedback on regular basis on photos I publish.

Collecting Primary & Secondary Data Types:
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Conversion Funnel KPIs

Defining the Business Goals. How to establish the conversion funnel?

Business existence is based on the ability to create an economic value for its stakeholders. In that sense, before building a website or make changes on one, we should define our business goals and the purpose of that site on the road to achieve them. The critical cycle or the so-called marketing conversion funnel is as follows:

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