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On Your Website Content

Whether you are thinking of creating a new website or revamping your old one, you have to think content before you think design. Website content is the starting point. Remember this rule, because it cannot get simpler than this.

It is all about the user and what she/he is interested in. Unless your website is with a graphical focus, you are bound to create an engaging mixture of visual and textual bytes that entice the target and make it stay on your Internet real estate longer. And since the World Wide Web is the most populated area on this planet, you are competing big time for the user’s attention.
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HTML5 Infographic For Dummies

HTML5 Infographic

HTML 5 (formerly spelled HTML5) is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and current major version of the HTML standard, and subsumes XHTML. It currently exists in two standardized forms: HTML 5.2 Recommendation by the World Wide Web Consortium (W3C, a broad coalition of organizations), intended primarily for Web content developers; and HTML Living Standard by WHATWG (a small consortium of four browser vendors), intended primarily for browser developers, though it also exists in an abridged Web developer version. There are minor conflicts between the two groups’ specifications.

There has been quite a ruckus lately about HTML5 – what, why, when etc… The following infographic will probably make it easier to grasp the whole idea…

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Eric Reiss’ Web Dogma ’06

Eric Reiss’ Web Dogma ’06

Recently, I have completed my Master degree in Digital Marketing at Instituto de Empresa. It was an enormously rewarding experience, especially considering the people I’ve met there. One of those people was my Usability & Design professor Eric Reiss – a person so knowledgeable about the Internet and an evangelist of the importance of user experience (UX). And when I say UX, I don’t mean the usual crap that every other website is bragging about, but really focusing on the user experience from his/her point of view.

I wanted to share 10 rules that Eric Reiss scribbled down in his Web Dogma’06. If you take the time to ponder on it, I am sure you will have that epiphany that will bring your site to the next level when it comes to UX.

Web Dogma ’06

Here are 10 rules that will enhance the user experience of any website or online application:

 

1. Anything that exists only to satisfy the internal politics of the site owner must be eliminated.

2. Anything that exists only to satisfy the ego of the designer must be eliminated.

3. Anything that is irrelevant within the context of the page must be eliminated.

4. Any feature or technique that reduces the visitor’s ability to navigate freely must be reworked or eliminated.

5. Any interactive object that forces the visitor to guess its meaning must be reworked or eliminated.

6. No software, apart from the browser itself, must be required to get the site to work correctly.

7. Content must be readable first, printable second, downloadable third.

8. Usability must never be sacrificed for the sake of a style guide.

9. No visitor must be forced to register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it.

10. Break any of these rules sooner than do anything outright barbarous. (Shamelessly stolen from George Orwell’s famous Rules for Writers)

I will be trying to translate this list of rules in Bulgarian and post it soon. So stay tuned, if you think this will add value to you and your business.

Dynamic Prioritization

What are the advantages of Dynamic Prioritization compared to others more commonly used, like “first in first out”?

Dynamic prioritization differs mainly on the approach of setting the goals and work towards achieving the through the employment of outcome based techniques, flexibility and time efficiency. The basic outline of this model can be found in the table bellow:

  • Business impact – Starting point is the fiscal impact a change will have on the current business. As well as alignment and involvement with the rest of the business organization (financial, sales, customer service departments etc.)
  • Optimizing the resources – Introducing flexibility and no log-term project dedication that will render the new project development start impossible.
  • Faster release cycle – Dissecting projects to smaller ones and increasing the testing and changes introduction pace.
  • Financially accountable initiatives – Analysis and benchmark against forecasts.

How can we forecast potential impact of a change done on a website?
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Analyzing Website Performance

Summarizing the key aspects of each type of analysis (purchasing process, lead process, on-site search, homepage, brand metrics & landing pages)

It is important to understand the difference between website performance reporting and analysis. Think of reporting as stating the facts and analysis as taking things to the next level and understanding why do facts are such and what can be done taking them into account. The following types of analysis are:

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