To sum up, I had a shout out on Twitter @timbuk2, was transferred to email to deal with privacy sensitive information and none of my time was wasted by unnecessary questions. Throughout the communication I was being treated with genuine care, understanding, addressed by a first name in an informal, but yet polite tone and everything was kept short and to the point. My user experience was just great.
Since we live in times when social media is not only a buzz word, but also a way to show to the world that your hip and that you are happy to connect, I thought it will be good to share a thought or two on the topic.
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.
The purest form of hypocrisy is to like everyone… And, if I may add, the greatest lie to oneself is to believe that everyone likes you.