Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.
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On Getting Your Political Message Right

… Or a brief content strategy for a political party social media manager.

My home country Bulgaria is less than three weeks away from parliamentary elections. The previous set of MPs could not finish its mandate and suddenly every political party found itself on the hasty path of getting vote wherever they can get them. This includes social media.

The problem I see all over Twitter, Facebook, YouTube and proprietary websites is that it seems very few of these parties got their teams all on the same page. Moreover, almost none of them are really concerned about the User Experience (UX) they offer. It comes as no surprise, since UX was never on the table. At least not in the sense that voters’ means what it really should in a democracy – power and will to change their lives for the better. Messages (political slogans) like “We have willpower”, “Let’s give back Bulgaria to the people” and “Congratulations” with a strong Bulgarian accent are more than meaningless without a shared reference or context being given.

So, I’ve decided to offer some thoughts on creating a scalable political message in the context of online communication. And while writing Message, in this particular post it will also mean Content.

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Brief Social Media Strategy Suggestions For A Bulgarian Political Party

Being a political party who is willing to engage on social media with potential voters and supporters shouldn’t be a difficult task to take care of. At least not in the case when that party is being truthful.

The other day, I have spotted in my Twitter timeline a status update of a party I follow notifying everyone they have uploaded 4 new photos on their Facebook page and urging us to check them out. Say what?!?!

The Twitter flock is a much different kind when you compare it to the Facebook one. Twitter is frank, straight and concise. Well, it will be rather difficult not to be when you have only 140 characters to express yourself, wouldn’t?

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Hitting 100K Views On SlideShare

Earlier this week “Apple’s iPhone Launch Marketing Strategy Analysis” I published on my SlideShare channel back on Jan 08, 2010 reached the 100,000 views point.

Apple’s iPhone Launch Marketing Strategy Analysis” is a paper I wrote in the last months of 2009 as a final work on my Marketing course while I was getting my Masters of Digital Marketing in Instituto de Empresa. And while I see many areas that can be improved and the thesis being actually expanded, I am thrilled that it was found useful by so many people, in one way or another.
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How To Broadcast Online A Charity Event

Few weeks ago, I had the honor to be part of an amazing challenge aiming to raise funds for two charities and scholarships for the future UK electronic engineers. This campaign is called Pedal4Innovation and it’s one of the most rewarding projects I ever undertook. As the name already suggests, it involved cycling that went  through the UK for over 400 miles in 5 days (as Part I); and later on a student contest based on innovation with development kits supplied by the leading semiconductor manufacturers in the world (Part II). This second part is still to come.

Here is what steps I used to get the word out and engage with the community:

  1. Chose the social networks and media that would help us engage as many people as possible aiming to involve individuals and organizations.
  2. Took a quick inventory of the available broadcasting gadgets. Since we were to spend the week on the road, heavy equipment was not really an option.
  3. Made an editorial calendar pulling all pre-planned blogging, PR and status updates with call to action activities.
  4. Made sure I covered all the basics with the rest of administrative and logistical matters before I left for the UK. (One needs to have time to focus on the live coverage)

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