Posts tagged strategy

Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.

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On Getting Your Political Message Right

Self-identification with political party means sharing values and firmly believing that its representatives will be working to make people’s (your) life better. The only way for this to happen prior to the elections is to listen and ponder carefully on the messages communicated by the political party. Naturally, if only one cares…

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Brief Social Media Strategy Suggestions For A Bulgarian Political Party

Fair enough! If this political party thinks they’d need more money to spend on social media then they are doing now (my presumption is a very small social media team and no media-buy), I will present a small strategy and present it to them and their competition for free. The only catch is that they need to read English or know how to use Google Translate…

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