Posts tagged social network

Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”

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You Are The Product, Stupid!

On and off there is this rant on social media about platform user interface, privacy and functionality changes. Every time Twitter, Facebook and other social networks introduce something new to their design or functionality, the user base goes berserk. So it happened recently with the new Twitter profile page, or the changed Facebook timeline, or even with Condoleezza Rice starting work at Dropbox.

For them, you are not a “user”, you ARE the product, dear! Or more correctly – the content YOU create on their platform. So you are the product and this product Facebook or Twitter sell to advertisers, not their platforms. So get over it and channel your disagreement towards making the content better!

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On (B)Endorsements

Endorsements are a relatively new thing (at least on LinkedIn). There have been out there for people to prove the possession of particular skill that is verified by a third person. In the past, this was done by a letter of recommendation. Now, it is a button that says “ENDORSE”. One click it and you are done.

Yesterday, I gave my professor from school @elreiss a +Klout on “Pole Dancing”. Two weeks ago I endorsed @muiiio for “Chocolate”. And a week before that I verified @cipisec skill “Beer”. All these lads are Internet Marketing professionals. None of them is a recreational stripper, chocolate chef or a brewer. They are just guys with a sense of humor pinpointing an issue.

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