social media

Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.
Read More…

Followers-Shmollowers

At the rise of social media, the number of followers one has been a big thing. For many it still is. To the extent that influence is a bliss, that is. Or the proverbial “size matters for some and for others not much.”

I used to be very active on Twitter, Facebook, Instagram and LinkedIn, to the point that I had more than 250 interactions a day. I guess I could be have been called an influencer or a guru, because I had more than 5 500 followers on Twitter and over 22 000 on Instagram. Mainly, cause I was running growth hacking experiments.
Read More…

Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”
Read More…

EU, Let’s #Talkdigital and get personal!

Europeans don’t believe in the EU. At least a big chunk of those that went to the #eurovote2014 don’t. Otherwise one cannot explain the votes that were casted in favor of the eurosceptics and the outright populist parties. Sad but true. And I say that mainly because Europeans don’t really understand what a European Union means. They seem to expect the EU to fix all the leaks their home-states have, to solve all their misgivings or to fight successfully corruption. They want magic wands and see the European Union more as a disappointment then as a hope of a brighter unified future.

What the European Union needs to do is to talk to people in the digital media, print and on air. It needs to explain what the European Union stands for. To each and everyone. It has to show that it cares, but most of all that a union is a union; it is not a fairy with a magic wand.  It needs to educate the citizens in one tone and one message all over the members’ territory in their own language and with the specifics each culture has.

The EU needs to be present at all major media channels with a single voice in all respective formats. That voice, however, should be tailored to all 28 state members’ languages and cultures. If there is an infographic, it should be made available in every language. If there is a video, it should at least have the subtitles in the local channels it is published, better yet dubbed respectively. The general information on all text and image social media channels should be made in a local language and the original one.
Read More…

What I Read In April

During the month of April, I have read some books and papers that left a deep impression on me. Previously I have shared on this blog recommendation on a book concerning Digital Marketing, UX, IA, and Social Media. Each and every one had its designated post. But lately, I have started pushing myself to find the time to read more. Consequently, I have decided to share with my readers a list of my readings on a monthly basis (whenever I have something to share, naturally).

I hope these collections of monthly readings inspire you at least a bit. They certainly put my mind into reflection mode. And here are the ones that made my April readings list.
Read More…

1 2 3 4 6  Scroll to top