It is that time of the year when there are book recommendations flying left and right. Some of them are rather cool and deserve to ponder on and eventually buy something listed in them. But since, I do write post concerning my readings and what I find useful, I decided to present to you my Christmas Kindle ebook wish list.
Content Strategy is a very hot topic nowadays. And it should be by all means! One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Kristina Halvorson gets the tease brilliantly done in her book ” Content Strategy for the Web”.
Steve Krug’s “Don’t Make Me Think – A common sense approach to web usability”. There isn’t much to be said apart from the fact that every person involved in the digital web should read it. It is packed with examples, guidelines and tons of commons sense. All these offered in impeccable easy to read English.
Let me just tell you this from the start – this is a very good read that every digital marketer should go through. It is packed with information, theoretical and practical guidance on a very serious topic and it holds a treat at the end of the book – a guide on Google Website Optimizer.
I have just finished “Made to Stick” by Chip & Dan Heath. I must say that I have enjoyed and learned a great deal for this book. In my humble opinion this is a book that every marketer, communication specialist and people, which business is involving with other people, need to read carefully.