The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it. And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.
“Neuro Web Design” is a short book packed with knowledge and hints on the psychological side behind the click. It reads very easy and fast. I would say that it can be read within a 3-4 hour flight (including the time you take for the meal and going to the refreshment zone).
Kirstina Halvorson took a serious stand in her book “Content Strategy for the Web” and now Anne Handley and C.C. Chapman took matters further with the publishing of a wonderful how-to book on this topic. So, if you have any doubts, questions or just wondering how to make sense of your content (customer and user wise), this is definitely the book to read.
“A Project Guide to UX Design” walks the reader through all the basic stages of user experience project management and execution. It takes different POVs that a manager and professional should consider. I believe anyone can find something that will be useful in the daily business life.
This is probably the most comprehensive book reviewing different social networks and media channels I have come across so far. However, this is not all to it. Tamar manages to offer the lead on how to set up your social media marketing strategy from scratch.