Digital Marketing

“Infographic Of The Day” Has A Brand New Look

“Infographic of the Day” is a tumblr-based blog I have been maintaining for more than 3 years now. Every day I am trying to offer a new visualization of data that I find interesting, compelling or simply useful to have a look at. As of today it features 1216 infographics and 432 followers.

At the very beginning I was only sharing infographics related to digital marketing in all its aspects – social media, search engine optimization, paid search, campaign management, information architecture and user experience, mobile marketing, e-commerce and so on. Then I started featuring other data visualization works on my blog – sports, health, humor and more. There are subscribers on my blog that appear to be appreciating the variety.
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On Your Social Media Messages

At this time there are thousands of social media managers, content creators and all sorts of message creating marketers publishing statuses, tweets and news all around the world. Some of them know what they are doing and others don’t. Moreover, in the past few years, there has been an explosion of all sorts of names marketers come up with to call and differentiate themselves

  1. Having 13,695 followers on Twitter, when you follow 12,436 of them, does not make you an influencer or a tweep that knows what he/she is doing.
  2. Being linked to over 5000 people on LinkedIn doesn’t click in that direction either.
  3. Befriending everyone you meet at an airport, bar or hotel lounge during your business trip or holiday, does not make an influencer of yourself on Facebook either.

Social media skill does not go around the proverbial “size matters”. And here is Why:

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Gurus, Ninjas and Other Biohazard Internet Materials

The internet is a full frontal exposure. Especially for those that claim it is their business. Whether on Twitter, Facebook or LinkedIn there are tons of people boasting that they are a guru, “Da S%&t”. In some cases they really are, in others they are just full of themselves of very young and full of… (you know what I mean).

It’s funny, cause in my mind most of the online success of a certain campaign, Facebook page or Twitter profile is very circumstantial and depending on a major team effort. I say “circumstantial”, cause if you don’t have a great product/service that people write and refer about online, the chance to outperform your competitors in the page rank field is limited. I also use “teamwork” cause everybody on the team should be on the same page and it is impossible to know everything about the company (especially, if you are an outside hired gun).
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Website Testing Tools And Techniques

When and how to use each of the three main testing strategies (A/B, A/B/n, Multivariate)?

There are three types of testing strategies:

  • A/B – This particular test results into the comparison of two versions, where the first one is called the test version and the other the control one. This test practice is particularly good when comparing changes in a single element of the website and can deliver high statistical accuracy. However, there is a shortcoming with this technique and this is the time it consumes to be implemented successfully.
  • A/B/n – This technique differs from the previous one only in the number of variants to be tested (3,4…,10). Here there are the same advantages in delivering statistical certainty and the same time-consuming effort.
  • Multivariate – This approach is related to testing multiple page/site elements in the same time. It reduces considerably the time needed to perform the test by employing testing tools. However, since the variants are growing exponentially in this approach, it is very difficult to reach statistical certainty and one cannot be really sure which one exactly is the right one, since the sample size can be just so big.

A/B and A/B/n strategies shall be used when statistical accuracy is of an essence and naturally when there is a single element in multiple variations. As to Multivariate, it shall be used when there are multiple elements on a page in different variations to be changed; a time restraint and statistics are not of such importance.
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