Posts tagged BWS17

Consider the Environment – Travelling With The User – Part V

The environment can greatly affect our perception and the ability to perform a task. No matter how much we try to live our lives digitally, the analogue part of it will not go away. At least, not anytime soon.

When the user performs a task, she performs it in a unique environment. There are factors and distractions that could just as much break the concentration as ease it up.

In their book “Pervasive Information Architecture”, Andrea Resmini and Luca Rosati make the point that information and contexts flow in our daily lives. We should not be considering a usage of an app or content for that matter as a stand-alone act. We shall be taking the environment and context into account.

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Consider The Medium – Travelling With The User – Part IV

Content’s medium is a major consideration when we design, develop and simply create in order to reach out to the user.

I have already touched on the content’s shape and its vessels. But in most of the cases, content needs to shift between mediums (or media to be exact). Some vessels take more, others not so much.

And it is not only about the amount of lines, pixels or other data that the vessel can transport, it is also about the tone and community that surrounds it. These complicate a bit finding the right solution, but it is still an achievable task.

To be able to achieve a good result, just do your homework, which in most cases means research and sit-downs with all stakeholders trying to find the best way to approach the solution.

There are a variety of content touchpoints, different devices, and many possibilities.

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Brevity, Right to the Point, Relevance – Travelling With The User – Part III

Content has its biggest impact when it is brief enough to transfer knowledge, goes right to the point and it possesses relevance to the user. If these are not met, chances are that no one will spend quality time with your content.

The best advice I have ever got is Keep It Simple or “Kiss it”. Short forms are generally better accepted than long forms unless we are talking about reading masterpieces published in The New Yorker, The Guardian or eBooks. It really depends, though, on the form and the task that should be accomplished. A short form for a mortgage would be taken as SPAM.

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Taxonomy, Taxonomy, Taxonomy – Travelling With The User – Part II

Content needs to be organised. Vessels and shapes do, too. A little bit of healthy OCD on your part can go a long way. Taxonomy is the bread and butter of content classification and distribution.

If you have been around content or created even a blog post or posted a picture on Instagram, you would know that search and visibility of your creation depend on the way you tagged it. A blog post without keywords as tags cannot be found easily a couple of months after being published, especially on a busy blog. It also impacts your SEO score and some other things. The same goes for your Instagram photo – if you have not used keywords (hashtags), your photo will be visible only to the people who follow you…and like you posts the most.

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Content Shape – Travelling With The User – Part I

We often forget that the content’s shape matters. And to illustrate what I mean exactly, I will tell you a short story.

Just before Christmas 2012, I took a day trip to Innsbruck, Austria – a wonderful place offering an amazing Glühwein made from white wine. At the end of the day, I found myself at the train station trying the figure out which platform my train will arrive on… And then I saw the only info panel available with three people standing in front of it and me not being able to see. And I am tall!

Content can be moulded into different shapes. They need to make sense to the consumer much more than to the people behind their creation.

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