book

What I Read In April

During the month of April, I have read some books and papers that left a deep impression on me. Previously I have shared on this blog recommendation on a book concerning Digital Marketing, UX, IA, and Social Media. Each and every one had its designated post. But lately, I have started pushing myself to find the time to read more. Consequently, I have decided to share with my readers a list of my readings on a monthly basis (whenever I have something to share, naturally).

I hope these collections of monthly readings inspire you at least a bit. They certainly put my mind into reflection mode. And here are the ones that made my April readings list.
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Service Design – The Book

Service Design

Service Design

“Service Design”, subtitled “From Insight to Implementation” by Andy Polaine, Lavrans Løvlie & Ben Reason

Service Design has been a field I wanted to dig in for a while. And the geek that I am, I was looking for a book to start… Well, apart from all the blog posts I read here and there. The book that Polaine, Løvlie and Reason wrote, indeed is a practical guide on how to start and march through this complex task of creating pleasant service design.  In addition to the actionable advice, there are many examples that put notions into perspective and create a shared reference in the reader’s mind. And this certainly helps the newbie to start pondering on the topic.

This book is making constant references to the complexity of service interaction and the various touch points on different platforms/places. In the interconnected times, we live in, it only makes sense to address design in a much more pervasive way than we used to a few years ago. Just going through the case studies presented in Service Design, one can get a few ideas on how to make the organization’s service offering better.
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