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On Facebook, Amazon, Apple and Google

The world has witnessed in the last couple of weeks some major and long-awaited events like F8, Amazon and Apple events and Google subtle intro of new product features. And when the internet society is bragging about privacy issues, expressing awe for Kindle Fire, disappointment about not seeing iPhone 5 and barely noticing Google Analytics Premium, the focus is rather far than what just actually happened.

CONTENT and features enabling it to be served – this is my not so humble opinion. All of the major big guys did just that among other things in the past few weeks. But let’s take it happening by happening: Read More…

Neuro Web Design – The Book

Neuro Web Design

Neuro Web Design

“Neuro Web Design: What Makes Them Click?” by Susan M. Weinschenk

This was one of the first books I read when I got my Amazon Kindle. Fresh out of my Master in Digital Marketing and about to embark on a serious B2C global campaign in the music industry, I wanted to learn more about the relationship between design, user thought process and click behaviour.

I must admit that Susan M. Weinschenk takes a physiological approach, which adds a very interesting twist in the book. I got to learn new things and look at designing for conversion in a totally different way. There are tons of pointers and information to reflect upon on a later stage. It probably won’t be a bad idea to be coming back to this book from time to time – especially when you are starting a new design project or you are trying to understand why your click-through-rates (CTR) are the way they are.
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Content Rules – The Book

Content Rules

Content Rules

“Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage your customers and ignite your business” by Anne Handley and C.C. Chapman

The content strategy took off as a major topic in the online community quite significantly in 2010. Not that this is a new thing. It was always there, actually. But as the internet publishing matures and takes more and more mindshare, we all started trying to put some sort of pattern/strategical approach. One can clearly observe the kind of attention this topic receives on Twitter and professional marketing blogs.

Kirstina Halvorson took a serious stand in her book “Content Strategy for the Web” and now Anne Handley and C.C. Chapman took matters further with the publishing of a wonderful how-to book on this topic. So, if you have any doubts, questions or just wondering how to make sense of your content (customer and user wise), this is definitely the book to read. Through the course of reading, you will be guided through all the stages of the making of content strategy. You will be also left with rather few questions due to the enormous amount of resources, cases and further readings offered in the book.  This piece can be read fast and is offered in a very down to earth language that will actually bring a smile or two on your face.
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A Project Guide to UX Design – The Book

Project Guide UX Design Web Development

Project Guide UX Design Web Development

“A Project Guide to UX Design: For User Experience Designers in the Field or in the Making” by Russ Unger and Carolyn Chandler

This book has been in my Kindle for months before it was its turn to be read. And boy, was I surprised!

It has been quite a while since I read anything remotely resembling what Russ Unger and Carolyn Chandler wrote. This book is so down to earth and so full of external resources that one can dive into and get more knowledge. Truth be told, I had to read it in front of my computer. Why? Cause I was going through those links that were provided.

“A Project Guide to UX Design” walks the reader through all the basic stages of user experience project management and execution. It takes a different point of views a manager and professional should consider. I believe anyone can find something that will be useful in daily business life.
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