advertising

You Are The Product, Stupid!

On and off there is this rant on social media about platform user interface, privacy and functionality changes. Every time Twitter, Facebook and other social networks introduce something new to their design or functionality, the user base goes berserk. So it happened recently with the new Twitter profile page, or the changed Facebook timeline, or even with Condoleezza Rice starting work at Dropbox.

For them, you are not a “user”, you ARE the product, dear! Or more correctly – the content YOU create on their platform. So you are the product and this product Facebook or Twitter sell to advertisers, not their platforms. So get over it and channel your disagreement towards making the content better!
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Digital Advertising or the Bulgarian Version

Yesterday I had yet again to meet a friend over beer and talk about life and business. At certain moment the conversation came to a previous post of mine concerning expandable banners (so far my most popular post by views and comments left) .

My friend, who is a marketing professional with extensive brand management experience for a major global brewery with quite few labels here in Bulgaria, was shocked how personally I am taking this issue. She argued that in our country about 4% of the advertising budget goes to online and very few CMOs take the Internet seriously. So, it is very often indeed that whatever the agency offers or the CMO thinks that should be done, is executed without research, analysis and true measurement.  The approach is rather ATL-ish, which means mass media – “Yo, the client! This is the ad. Deal with it!”. Read More…

Questions to answers when choosing an adserver

Hello, there!

This is a joint post of Susanne Flug and yours truly. We’ve compiling a list of criteria for choosing an adserver and we hope it can be useful.

AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria.  So, why are those criteria important?
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