Boys with toys

Almost every other man on this planet is longing for a gadget or two… And I am one of these that can’t live with one  being available at will.

I got my first video game in the mid ’80, my first PC at the wake of the ’90, a digital cam and a mobile phone at the beginning of this century and my first iPod followed later by a Mac almost three years ago. It was never enough for me and I guess this will never change. I regard upgrade as a must and every obstacle, loss of equipment or lack of cash seems not to be stopping me. And this is why I am not the happiest man on earth right now…

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Research – Offline And Online

Site usability evaluation is a tough nut to crack without the offline research where one actually can put an individual in front of a Mac (choice of computer intentional) and observe the browsing and navigating momentum.

And the main question here is how to build the website so users can find in a fast way the information they need and for the developer to show that added value information that makes the site different from the competitor’s one. So what are the benefits from doing that offline research on an online system:
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Viral Marketing and its don’ts

Viral marketing equals crowd-sourcing marketing or to put it in another way one of the most rapid developing marketing channels. It is a method that quantifies the word-of-mouth and utilization of a message commuter that is not on the product/service manufacturer’s paycheck list.

But what happens if the campaign was not performing so great in terms of brand awareness, engagement, differentiation and consideration? What if matters have gone totally wrong?…
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