Questions to answers when choosing an adserver

Hello, there!

This is a joint post of Susanne Flug and yours truly. We’ve compiling a list of criteria for choosing an adserver and we hope it can be useful.

AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria.  So, why are those criteria important?
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Analyzing Website Performance

Summarizing the key aspects of each type of analysis (purchasing process, lead process, on-site search, homepage, brand metrics & landing pages)

It is important to understand the difference between website performance reporting and analysis. Think of reporting as stating the facts and analysis as taking things to the next level and understanding why do facts are such and what can be done taking them into account. The following types of analysis are:

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Collecting Primary And Secondary Data Types

Here is an example of something concerning one of my website’s primary and secondary data types I have been thinking and somehow working on in the past 6 months.

Site objectives: Exhibit my photography to the online community.
Site goal: Reach 1000 visits per month and receive feedback on regular basis on photos I publish.

Collecting Primary & Secondary Data Types:
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