Reading in the Digital Age

Amazon Kindle 2Knowledge is an advantage and there is nothing like reading. I don’t read everyday. Well, not reading books every day, I mean. But I am trying to read something meaningful on every occasion I can get. This desire of mine had me worried, when the burden of student loans fell on me. Suddenly, I understood that it won’t be as easy as before to get on Amazon and order the books I wanted to read. Thanks God, I got the Amazon Kindle 2 (no longer available, but check the new version) as a graduation present after completing my Masters. That was  5.5 months ago…

Now, it is safe to say that I have already managed to pay off the Kindle through not paying for shipping cost and occasionally getting a cheaper deal on an ebook, instead of the printed version. It also adds to the satisfaction, the fact that I am not directly contributing to cutting yet another tree. But let me tell you why I like my Kindle: Read More…

Your Wife Ran Off With The Neighbor

No, this post is not about some poor family’s drama. It is about the reality in today’s consumerism society. A matter that started few decades back and turned quality and long-lasting products and services into a use-it-and-throw-it approach.

How many of us have experienced short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price? Read More…

Digital Advertising or the Bulgarian Version

Yesterday I had yet again to meet a friend over beer and talk about life and business. At certain moment the conversation came to a previous post of mine concerning expandable banners (so far my most popular post by views and comments left) .

My friend, who is a marketing professional with extensive brand management experience for a major global brewery with quite few labels here in Bulgaria, was shocked how personally I am taking this issue. She argued that in our country about 4% of the advertising budget goes to online and very few CMOs take the Internet seriously. So, it is very often indeed that whatever the agency offers or the CMO thinks that should be done, is executed without research, analysis and true measurement.  The approach is rather ATL-ish, which means mass media – “Yo, the client! This is the ad. Deal with it!”. Read More…

Complexity Out. Simplicity Stays

Google Inc. decided to turn off its Google Wave product. This was published at the official Google blog yesterday (August 8, 2010)

I wrote before about Google Wave at the beginning of my blogging experience here and here. I still believe that it is a great application that somehow turned out to be way ahead of its time and a bit too overwhelming. Adoption was tackled by the unusual complex design for Google products. It was a bit too hard on the eyes and this scared off users. Once again the User Experience (UX) turned out to be a major reason behind traffic drive and usage. And funnily enough so far this was one of the major drives to turn Google from a Garage Inc. into a monster with a little over 161 Bn USD market cap.

So complexity is out and simplicity stays. No comments! The crowd has ruled. If you still have doubts, look below to compare Google Wave and Google Buzz. Read More…

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