Just yesterday, I turned in a paper on Best Practice in Conversational Campaign for my IE studies. Naturally, I chose for analysis Barack Obama’s one, which involved heavily campaigning in the digital channels. All good, but there was an angle I didn’t ponder on and a colleague immediately asked about (Thanks E.!)… What happens next?
This starts to remind me a bit of the Rambo sequels… I had the previous “Stay connected” done a week ago when I was in Madrid, Spain. When I thought that I had it all covered, it turned out that it wasn’t true. Here’s the follow-up. Read More…
Some time ago, I have decided to focus on some things that have been amazing me since the very adolescence – the digital aspect of my life and the Far East (China in particular).
Finally, I got my hands to set the blog up. Since I am currently furthering my understanding of what is happening on the interactive front, I will mostly be talking about Digital Marketing, China and IE, of course. So if you readers have something to add, comment or constructively criticize, please feel free to do so! So sit back, relax and enjoy the readings.