Travelling With The User – My Talk At The Bulgarian Web Summit

A couple of months ago, my friend and organiser of the Bulgarian Web Summit annual gathering, Bogomil Shopov, invited me to speak at the event.

At first, I was wondering why a digital strategy and marketing guy like myself is invited to speak in front of audience vastly consisting programmers, coders and designers. I heard previously about the conference and I knew that at the Bulgarian Web Summit most of the topics were hard-core tech. I presumed the crowd wanted that and expected it from the speakers.

On the other hand, me speaking at such an event would allow me to offer the point of view of marketing people. After all, we do work together. We bring products, apps, platform and other things based on cooperation – us the content, them the code and visuals.

And this is how my idea to talk about content and how it travels together with the user was born.

This is a very large topic, which couldn’t possibly be exhausted in just 45 minutes’ talk. Besides, I didn’t want to build it around the “content out” approach to design and delivery. I would have lost the audience somewhere at the beginning of my presentation. Instead, I decided to imply it, by offering my reflections on the past, present and future of content. Also, I set on offering the top 10 things I’ve noticed in my career and projects that often divided the marketing and the technical side of the team.

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Subscribing To Democracy

I think we can all agree that at this day and age of technology’s progress and the Internet, the attention span of the average user is ever narrowing down. In the same time, the availability and variety of the information flows are overwhelming. For millions of citizens, democracy remains hidden behind a subscription.

Apart from keeping the populace informed, the media has and equally and sometimes even bigger responsibility to keep the checks and balances on the government and its officials. And while the latter is encompassing a vast area of official and private information about the officials (some of it crossing moral grounds), it is still a necessity to offer a sort of accountability in case someone chooses to exploit one’s position.

Establishing and maintaining a good media outlet is often a gargantuan and very costly endeavour. Newspapers, magazine and even websites spring to life and very often disappear just as fast, well before they got the chance to build an audience enough to sustain their model or fully develop their idea and course of events coverage.
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To Bark At The Wrong Tree

Last year, the incredibly depressing by many counts 2016, we’ve got plenty of reasons to bark at the wrong tree. And more specifically, to claim that social media is the main reason for Brexit, the election of Trump and the hybrid war stemming from the Kremlin.

But were these reasons justified? Is Facebook, Twitter or Google guilty of spreading post-truths, false information or outright lies?

They certainly helped, but they are not the ones to blame. At least not the level we have been observing lately.
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2016 – Best Of A Year, Worst Of A Year

It was the best of a year, it was the worst of a year. And for a few more days it still is. Until 2016 passes the baton to 2017, that is.

2016 didn’t exactly unfold as you and I hoped. In fact, it started somewhat on the wrong foot. First, it was David Bowie who left us and by the end of the year, many more legends followed – Leonard Cohen, Alan Rickman, Prince, Mohammad Ali, Gene Wilder… The list is long.  People who marked our history with blazing trails, who left so much for the generations to come and who would never be forgotten. May them all rest in peace!

They all left in the year of #Brexit, the Nice and Berlin terrors, the election of Trump, the bloodshed of Aleppo and literally thousands of many other disastrous glitches in the matrix we call Our World. We never got a rest, actually. Every day something was happening.
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Alt-Right – Rewrapping Life’s Shitty Presents

Dear friend, I am sure that by now you have heard or read the terms alt-right and post-truth numerous times. If you haven’t, do continue living in your balloon and stop reading. If you have, do go on reading.

When exactly rebranding the words “Nazism” and “lie” become a real thing? How come that the media and we, the people took this rebranding to heart and accepted its spread on-air, print and bytes? Did we forget our history lessons and the devastation events after the WWI caused to humanity? Where is our moral compass or moral has changed to something that doesn’t really need truth?

By now, you would probably think “Hold on, alt-right does not equal Nazism!” and, in the minor scheme of things, you would be right. Especially, when you read the first paragraph in the Wikipedia link above… But here is my perspective.
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