The Pretenders. Here Is To Them!

There are these people who do not bend under the circumstances. The underdogs. The pretenders. The ones who never give up no matter what challenges they face. These are the people who live by a higher codex and purpose. They are not a lot out there.

These are the men and women who read between the lines of media propaganda, who make the world move forward and progress in every single sphere. These are the humans who laugh at the face of rejection, deceit and social exclusion. These are the ones to whom skin pigmentation, religion, ethnic origin and sexual orientation mean nothing more than a mere notion of difference, but not a base to judge another. These are the people who take one, maybe two percent, of the world’s population. These are the pretenders.

They are not for sale. They are the ones that sell a better case, a better way, or a better place… They believe on their own. They trust on they own. They move on their own. To many they seem crazy, outrageous, ridiculous or any other inexplicable convention out there.

The pretenders never give up. They don’t seek approval or understanding. They live their Judgment Day everyday, for they are their own judges. They deny submission to the status quo. They move on after being rejected. They stray away from the wolf pack. Deep down, they are always alone.

They successfully pretend that the world can be a better place. Their reality is not yours. Their soul is not for you to take and neither their thoughts are. They are the few originating the waves, the big tsunamis. They are the force that no man can stop. They are the big pretenders.

Here is to every single one of them – a shot of aged single malt amber liquid!

Enigma Turns 25 And Launches Enigma Moments

Enigma turned 25 years old yesterday and launched Enigma Moments. The date marks the launch of the debut album “MCMXC a.D.” in 1990. Michael Cretu explains himself the project here.

Fans are able to create their own Enigma Moments by song or album, upload a picture, write their message and even put a particular date to pinpoint their Enigma history in time. It is a very easy form with a slick design and functionality.
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2014 On Borislav’s POV In A Nutshell

The year is about to run away and pass the baton to 2015. Naturally, around this time every year people start reflecting on the days passed and what they have achieved. Some do that openly on their blogs or social network profiles. I decided to make no exception and write a little about what you have found most interesting in my blogging about digital marketing and the Internet.

Although I started off 2014 with the plan to blog more about my beloved industry, soon I found myself lacking the time to do so on regular basis. When I look now at Google Analytics and the numbers it provides, clearly there seems to be no particular time pattern in creating content on A few posts have received quite an attention provided by search engine references and the proactive thirst for knowledge. The others, as blogging goes, are almost immediately forgotten and no more interest shown to them after the day they were published.
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Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”
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Three Day Madness At EuroIA 2014

Coming back from the EuroIA 2014 conference is hard. I wish it was more than three days packed with workshops in the morning, presentations in the afternoon and Belgian food and drinks in the evening…

Ah, la dolce vita this conference was! I have learned so much about information architecture, user experience and the community. And I could only be sorry that this was my first time at this annual venue.  Eric Reiss has been trying to get me to go ever since we have met back in 2009. Now I completely got it. He knew it. Now I do, too. Thank you, sir!

It amazes me how many talented individuals were present there.  The talks and ideas exchanged were focused exclusively on enriching each other’s practices and make us better at what we do.  The evidence of this is the tens of pages of notes my little red Moleskine has now, Steve Portigal’s book “Interviewing Users” I won in the raffle and he signed for me, the many questions in my head raised by Mags Hanley’s and Giles Colborne workshops on Organizing Content and Simplicity respectively…
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