Therapy Through Writing

Bohemian Rhapsody – Terribly Missing Freddie

Bohemian Rhapsody was the movie I was very much looking forward to seeing it. I didn’t really know what to expect, especially reading the controversial reviews published online.

I have just turned my first year as a teenager when one cold November day I saw Freddie Mercury letting the world know he was HIV positive and he was not doing well. Short afterwards, he passed away. And couldn’t believe it, just as much I couldn’t comprehend his interview earlier.

The day after November 24, 2018, was a very dull, grey and even colder one. I was walking the streets in Plovdiv but was not seeing anything. My eyes were full of tears. Freddie was gone.
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Tolerance – A Tricky Word

Tolerance is a tricky word. Actually, its meaning is very straightforward, but when put into a social perspective in the modern age, it doesn’t really mean what we believe it means.

According to the dictionary, tolerance is:

  1. The ability or willingness to tolerate the existence of opinions or behaviour that one dislikes or disagrees with.
  2. The capacity to endure continued subjection to something such as a drug or environmental conditions without adverse reaction.

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Working Title – Help, Bulgarians, I Need Somebody

Yesterday, a woman was killed by her former partner in Sofia, Bulgaria. He took their infant child and while the police were searching for the perpetrator, he killed the child and tried to commit a suicide. The society is outraged and demands justice. Again.

Unfortunately, the death of this 23 years old woman is part of a cruel statistic – a long list of Bulgarian women killed by their partners/husbands/male family member. If I am not mistaken, she is the 22nd such case since the beginning of the year. Well, one that we know about. And judging by looks of it, she won’t be the last one.

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Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.
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At the rise of social media, the number of followers one has been a big thing. For many it still is. To the extent that influence is a bliss, that is. Or the proverbial “size matters for some and for others not much.”

I used to be very active on Twitter, Facebook, Instagram and LinkedIn, to the point that I had more than 250 interactions a day. I guess I could be have been called an influencer or a guru, because I had more than 5 500 followers on Twitter and over 22 000 on Instagram. Mainly, cause I was running growth hacking experiments.
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