Therapy Through Writing

Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.
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Followers-Shmollowers

At the rise of social media, the number of followers one has been a big thing. For many it still is. To the extent that influence is a bliss, that is. Or the proverbial “size matters for some and for others not much.”

I used to be very active on Twitter, Facebook, Instagram and LinkedIn, to the point that I had more than 250 interactions a day. I guess I could be have been called an influencer or a guru, because I had more than 5 500 followers on Twitter and over 22 000 on Instagram. Mainly, cause I was running growth hacking experiments.
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Therapy Through Writing

Writing is something I have enjoyed for the better part of my life. For a reason or two (or perhaps a thousand other excuses), I have not had the time to go after it in the past couple of years.

Never mind that, I have decided that I need to write as part of me trying to bring a bit of a structure to my life. Oh, and also for therapeutical reasons. My daily routine has gone haywire in the past few months. And for someone exhibiting OCD symptoms, this is not exactly a pleasant experience.
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