Interactive Channel

GLOBUL – Tweeting In Bulgarian and English

Mar 15 13

Many businesses are trying hard to reach out to their customers (existing and potential) on Twitter. The majority are doing that through communicating their messages in a variety of languages. And as it might seem obvious, large companies are segmenting their strategies based on a more regional than linguistic factors. Companies like Amazon, Lufthansa, Sony and many others are speaking on a much focused regional level in addition to their global accounts.

Today, I noticed that one of Bulgaria’s telecom’s (@GLOBULPR) is tweeting about a Force Majeure circumstance in English… I quickly (and probably not very empathetically) shared my surprise that they do it in English. Almost immediately two of the tweeps I follow pointed out that there is also a @GLOBULBulgaria account that communicates in Bulgarian. And this made me even more curious and reflect a bit on the matter.

Expatriate Messaging

Feb 06 13

Part of the social graph each individual keeps is the ability to shift between channels as s/he pleases. The more we advance in mass technology (read gadgets), the more we spread our communication in the social web by using various platforms, and the more we engage, cross-channels discussions become part of la vie quotidienne.
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A Conversation With Timbuk2’s Community Manager

Feb 01 13

Following my previous post on Timbuk2’s social approach on customer services, I was happy to get in touch with Noel Kopp – Online Community Manager at Timbuk2. He is the person in charge of making the company’s social channels accessible and engaging. Currently, Timbuk2 runs a blog and has its own channels on Facebook, Twitter, Google+, Pinterest, Instagram and YouTube. It is a handful, especially given the fact that their company is growing globally and has its sights set on international expansion. And we can see a nice social media mixture of visual engagement, as well as textual one. See for yourself!
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TIMBUK2 And Social Customer Service

Jan 25 13

On January 24, 2013 one of the clips on my TIMBUK2 Мessenger D-Lux Bag broke due to harsh weather conditions. To be fair, it was the second time, cause low temperatures cause the plastic to wear off in general and become fragile. About 40 days ago another one broke, but I replaced it with a spare I had on the other strap that came with the bag…

I’ve had my TIMBUK2 bag for about two years. It is one of the things I carry around every day that I cannot live without. It is functional and I can put everything in there – my iPad, my Friday antipasti bought at the market, my umbrella and even my niece when she was a bit younger… So you can imagine how devastated I was when the clip broke…

Since I already knew beforehand that TIMBUK2 does not have retail shops in Germany (I got my bag on Amazon.de), I decided to battle my own laziness and took a picture immediately attaching it to a tweet addressed to @timbook2:
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Hitting 100K Views On SlideShare

Jan 24 13

Earlier this week “Apple’s iPhone Launch Marketing Strategy Analysis” I published on my SlideShare channel back on Jan 08, 2010 reached the 100,000 views point.

“Apple’s iPhone Launch Marketing Strategy Analysis” is a paper I wrote in the last months of 2009 as a final work on my Marketing course while I was getting my Masters of Digital Marketing in Instituto de Empresa. And while I see many areas that can be improved and the thesis being actually expanded, I am thrilled that it was found useful by so many people, in one way or another.
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Borislav's POV

Hitting 100K Views On SlideShare

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