Interactive Channel

Something about the internet media, advertising, interaction etc.

Eventyard – An Events Platform With Big Ambitions

A few weeks ago my attention was drawn to an events application for my iPhone – Eventyard. Later on, I learned that it is a platform in BETA that aims to deliver events based on the user’s interest and locations.

To be honest, I have been using so far only Lanyrd, which was recently acquired by Eventbrite. There I was tracking my IA and UX events. However, the platform was missing on other personal interests I have – music and sports.  And although Eventyard is still in BETA, I hope it will soon start feeding me with a choice of events in my preferred areas.
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Visualizing The User’s Data

The end of this working day was marked by the two presents two major social networks Twitter and Foursquare made to their users – visualized usage history.

On one side Twitter joined forces with Vizify and on the other Foursquare with Samsung Galaxy 4. Both campaigns are using big data (at least in the case those super users on their platforms). And as much as it is a treat for the socialite, it is also a great marketing effort.  An attempt to attract new users and strengthen the relationship between the social network and its real gold – the tweep or the location-based sharer. It also shows us how much exactly someone can learn about our behavior based on what we do and share with the world online.
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Apple Maps

Yesterday, June 10, 2013, Apple announced major updates at WWDC 2013 conference, both software and hardware wise. And while everyone is talking mostly about the new iOS 7 and its flat design, I can’t help but look at Apple’s new standalone Apple Maps application that will be made available with OS X Mavericks.

While Apple did offer a new Apple maps client on its current iOS 6, the user experience had still a lot to desire from. Having this in the back of my head, I was surprised to see a desktop client made available in OS X Mavericks. This surprise was a good one for many reasons, mainly because it made me think what the end game behind Apple’s heads is.

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The Anatomy Of A Blog Post Gone Viral

N.B.: You will need Google or Bing translators to read through most of the resources in this blog post.

On April 29, 2013, a Nepolitkorektno blog post went viral within the Bulgarian community on Twitter and Facebook. Within the first hour of it being published, it was read 3,000 times. In the following twelve hours, it was read ten times more – 30,000. And later on, the post ended the day by being read almost 40,000 times.

The post was not extremely funny. It was not sexy. It was not witty. It was real. That kind of real that many visitors identified themselves with and the experience mentioned in it. That kind of real that made them share it with their friends on Twitter, Facebook or via email.

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On Getting Your Political Message Right

… Or a brief content strategy for a political party social media manager.

My home country Bulgaria is less than three weeks away from parliamentary elections. The previous set of MPs could not finish its mandate and suddenly every political party found itself on the hasty path of getting vote wherever they can get them. This includes social media.

The problem I see all over Twitter, Facebook, YouTube and proprietary websites is that it seems very few of these parties got their teams all on the same page. Moreover, almost none of them are really concerned about the User Experience (UX) they offer. It comes as no surprise, since UX was never on the table. At least not in the sense that voters’ means what it really should in a democracy – power and will to change their lives for the better. Messages (political slogans) like “We have willpower”, “Let’s give back Bulgaria to the people” and “Congratulations” with a strong Bulgarian accent are more than meaningless without a shared reference or context being given.

So, I’ve decided to offer some thoughts on creating a scalable political message in the context of online communication. And while writing Message, in this particular post it will also mean Content.

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