Interactive Channel

Something about the internet media, advertising, interaction etc.

Enigma Turns 25 And Launches Enigma Moments

Enigma turned 25 years old yesterday and launched Enigma Moments. The date marks the launch of the debut album “MCMXC a.D.” in 1990. Michael Cretu explains himself the project here.

Fans are able to create their own Enigma Moments by song or album, upload a picture, write their message and even put a particular date to pinpoint their Enigma history in time. It is a very easy form with a slick design and functionality.
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2014 On Borislav’s POV In A Nutshell

The year is about to run away and pass the baton to 2015. Naturally, around this time every year people start reflecting on the days passed and what they have achieved. Some do that openly on their blogs or social network profiles. I decided to make no exception and write a little about what you have found most interesting in my blogging about digital marketing and the Internet.

Although I started off 2014 with the plan to blog more about my beloved industry, soon I found myself lacking the time to do so on regular basis. When I look now at Google Analytics and the numbers it provides, clearly there seems to be no particular time pattern in creating content on borislavkiprin.com. A few posts have received quite an attention provided by search engine references and the proactive thirst for knowledge. The others, as blogging goes, are almost immediately forgotten and no more interest shown to them after the day they were published.
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Go Selfie Yourself!

“Why something, such as the selfie and that has been out there for 7 years now, is so popular today?” This is a question of friend of mine asked on Facebook the other day…

But what is a selfie?

“A selfie is a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone, and are usually taken in a slightly tilted manner.”Wikipedia

“A picture taken of yourself that is planned to be uploaded to Facebook, Myspace or any other sort of social networking website.”Urban Dictionary

That reference to 7 years of existence my friend made is actually not entirely correct.  The term was cornered some when in 2005, but Albrecht Dürer and many other painters were at it hundreds of years ago…

Why the attention now?
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Eventyard – An Events Platform With Big Ambitions

A few weeks ago my attention was drawn to an events application for my iPhone – Eventyard. Later on, I learned that it is a platform in BETA that aims to deliver events based on the user’s interest and locations.

To be honest, I have been using so far only Lanyrd, which was recently acquired by Eventbrite. There I was tracking my IA and UX events. However, the platform was missing on other personal interests I have – music and sports.  And although Eventyard is still in BETA, I hope it will soon start feeding me with a choice of events in my preferred areas.
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Visualizing The User’s Data

The end of this working day was marked by the two presents two major social networks Twitter and Foursquare made to their users – visualized usage history.

On one side Twitter joined forces with Vizify and on the other Foursquare with Samsung Galaxy 4. Both campaigns are using big data (at least in the case those super users on their platforms). And as much as it is a treat for the socialite, it is also a great marketing effort.  An attempt to attract new users and strengthen the relationship between the social network and its real gold – the tweep or the location-based sharer. It also shows us how much exactly someone can learn about our behavior based on what we do and share with the world online.
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