Usability & Design

Concerning user experience, informarion architecture, content and its usability and design on the web and offline…

Conversion Funnel KPIs

Defining the Business Goals. How to establish the conversion funnel?

Business existence is based on the ability to create an economic value for its stakeholders. In that sense, before building a website or make changes on one, we should define our business goals and the purpose of that site on the road to achieve them. The critical cycle or the so-called marketing conversion funnel is as follows:

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Research – Offline And Online

Site usability evaluation is a tough nut to crack without the offline research where one actually can put an individual in front of a Mac (choice of computer intentional) and observe the browsing and navigating momentum.

And the main question here is how to build the website so users can find in a fast way the information they need and for the developer to show that added value information that makes the site different from the competitor’s one. So what are the benefits from doing that offline research on an online system:
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