Social Media & Networks

Digital marketing in the social media and networks aspect – usage, implementation, management etc.

You Are The Product, Stupid!

On and off there is this rant on social media about platform user interface, privacy and functionality changes. Every time Twitter, Facebook and other social networks introduce something new to their design or functionality, the user base goes berserk. So it happened recently with the new Twitter profile page, or the changed Facebook timeline, or even with Condoleezza Rice starting work at Dropbox.

For them, you are not a “user”, you ARE the product, dear! Or more correctly – the content YOU create on their platform. So you are the product and this product Facebook or Twitter sell to advertisers, not their platforms. So get over it and channel your disagreement towards making the content better!
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“Infographic Of The Day” Has A Brand New Look

“Infographic of the Day” is a tumblr-based blog I have been maintaining for more than 3 years now. Every day I am trying to offer a new visualization of data that I find interesting, compelling or simply useful to have a look at. As of today it features 1216 infographics and 432 followers.

At the very beginning I was only sharing infographics related to digital marketing in all its aspects – social media, search engine optimization, paid search, campaign management, information architecture and user experience, mobile marketing, e-commerce and so on. Then I started featuring other data visualization works on my blog – sports, health, humor and more. There are subscribers on my blog that appear to be appreciating the variety.
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The Meanings of a Favorite and Retweet

Twitter’s popularity in the past couple of years has grown exponentially. Although this platform is trying hard to position itself as a first choice for the news and media aficionados, it is just as much a communication platform. So, the offered Favorite and Retweet functionalities become major engagement trigger on this social network.

In the following lines I will be reflecting on the various meanings a Favorite and a Retweet bearing with their respective execution. I do that mostly from the position of an observer and one that experiments with communication types and strategies on Twitter. I find myself always fascinated by the way different wording, format, language or tone trigger different responses and a variety of social engagement approaches.
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Eventyard – An Events Platform With Big Ambitions

A few weeks ago my attention was drawn to an events application for my iPhone – Eventyard. Later on, I learned that it is a platform in BETA that aims to deliver events based on the user’s interest and locations.

To be honest, I have been using so far only Lanyrd, which was recently acquired by Eventbrite. There I was tracking my IA and UX events. However, the platform was missing on other personal interests I have – music and sports.  And although Eventyard is still in BETA, I hope it will soon start feeding me with a choice of events in my preferred areas.
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On (B)Endorsements

Endorsements are a relatively new thing (at least on LinkedIn). There have been out there for people to prove the possession of particular skill that is verified by a third person. In the past, this was done by a letter of recommendation. Now, it is a button that says “ENDORSE”. One click it and you are done.

Yesterday, I gave my professor from school @elreiss a +Klout on “Pole Dancing”. Two weeks ago I endorsed @muiiio for “Chocolate”. And a week before that I verified @cipisec skill “Beer”. All these lads are Internet Marketing professionals. None of them is a recreational stripper, chocolate chef or a brewer. They are just guys with a sense of humor pinpointing an issue.
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