Social Media & Networks

Digital marketing in the social media and networks aspect – usage, implementation, management etc.

Just Made “Hot on Facebook” On SlideShare

I have just received an email from SlideShare notifying me that I made my first appearance on the homepage of the website.

“Apple’s iPhone Launch Marketing Strategy Analysis” is being talked about on Facebook more than any other document on SlideShare right now. So we’ve put it on the homepage of (in the “Hot on Facebook” section).

Well done, you!

– SlideShare Team

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Viral Marketing and its don’ts

Viral marketing equals crowd-sourcing marketing or to put it in another way one of the most rapid developing marketing channels. It is a method that quantifies the word-of-mouth and utilization of a message commuter that is not on the product/service manufacturer’s paycheck list.

But what happens if the campaign was not performing so great in terms of brand awareness, engagement, differentiation and consideration? What if matters have gone totally wrong?…
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