Social Media & Networks

Digital marketing in the social media and networks aspect – usage, implementation, management etc.

To Bark At The Wrong Tree

Last year, the incredibly depressing by many counts 2016, we’ve got plenty of reasons to bark at the wrong tree. And more specifically, to claim that social media is the main reason for Brexit, the election of Trump and the hybrid war stemming from the Kremlin.

But were these reasons justified? Is Facebook, Twitter or Google guilty of spreading post-truths, false information or outright lies?

They certainly helped, but they are not the ones to blame. At least not the level we have been observing lately.
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Twitter, suicidal much?

Twitter used to be the social network that brought nerds, wit and lust for news together. Now it does not anymore. For the past few years more and more pictures of cats and cute babies have found their way into the kingdom of 140 characters.

In many ways Twitter is still the place to find news from the source, touch base with friends and colleagues living far away and naturally trolling brands and tweeps. The once predominant wit, however, started giving away to endless pointless conversation about trivial actions people take everyday.

Ever since Twitter went public with its IPO in 2013, the social network started changing its attention to KPIs and trying to satisfy shareholders and investors. Nowadays everything is about growth of user base, ads served and revenue. The pressure, when regarding Facebook and LinkedIn as direct competitors, gets stronger day by day. Naturally, Twitter is acting and looking for opportunities to meet these expectations. Not so fast, though. The highest valuation of $40Bn dropped to roughly $10Bn as we speak.
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Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”
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Mute Me Tender, Mute Me Sweet…Never See My Tweet.

A couple of months ago, Twitter introduced the mute button. You don’t feel like reading all these tweets of an overly active tweep, but you don’t want to unfollow him – you mute him. You are afraid that the count of Followers on your dashboard will decrease – you press Mute and not Unfollow. You can still see when the muted user favorites, retweets or replies to your tweet. Really, the only difference is that you get to keep that reciprocal following. It is just that.

I imagine Twitter wanted to increase the opportunity for users to gain more followers hoping for increasing the engagement. After all research shows that accounts with more than 1000 followers generate 96% of the traffic. Interesting, isn’t it?

This week Twitter reported 271Mn monthly active users (growing with 6.3% against Q1 2014). Dick Costolo also mentioned that somewhere between 2 to 3 times more are exposed to Twitter content…

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EU, Let’s #Talkdigital and get personal!

Europeans don’t believe in the EU. At least a big chunk of those that went to the #eurovote2014 don’t. Otherwise one cannot explain the votes that were casted in favor of the eurosceptics and the outright populist parties. Sad but true. And I say that mainly because Europeans don’t really understand what a European Union means. They seem to expect the EU to fix all the leaks their home-states have, to solve all their misgivings or to fight successfully corruption. They want magic wands and see the European Union more as a disappointment then as a hope of a brighter unified future.

What the European Union needs to do is to talk to people in the digital media, print and on air. It needs to explain what the European Union stands for. To each and everyone. It has to show that it cares, but most of all that a union is a union; it is not a fairy with a magic wand.  It needs to educate the citizens in one tone and one message all over the members’ territory in their own language and with the specifics each culture has.

The EU needs to be present at all major media channels with a single voice in all respective formats. That voice, however, should be tailored to all 28 state members’ languages and cultures. If there is an infographic, it should be made available in every language. If there is a video, it should at least have the subtitles in the local channels it is published, better yet dubbed respectively. The general information on all text and image social media channels should be made in a local language and the original one.
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