How To

Guides, how-tos and tutorials concerning website design, social media, digital marketing, usability & design etc.

How To Broadcast Online A Charity Event

Few weeks ago, I had the honor to be part of an amazing challenge aiming to raise funds for two charities and scholarships for the future UK electronic engineers. This campaign is called Pedal4Innovation and it’s one of the most rewarding projects I ever undertook. As the name already suggests, it involved cycling that went  through the UK for over 400 miles in 5 days (as Part I); and later on a student contest based on innovation with development kits supplied by the leading semiconductor manufacturers in the world (Part II). This second part is still to come.

Here is what steps I used to get the word out and engage with the community:

  1. Chose the social networks and media that would help us engage as many people as possible aiming to involve individuals and organizations.
  2. Took a quick inventory of the available broadcasting gadgets. Since we were to spend the week on the road, heavy equipment was not really an option.
  3. Made an editorial calendar pulling all pre-planned blogging, PR and status updates with call to action activities.
  4. Made sure I covered all the basics with the rest of administrative and logistical matters before I left for the UK. (One needs to have time to focus on the live coverage)

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On Your Social Media Messages

At this time there are thousands of social media managers, content creators and all sorts of message creating marketers publishing statuses, tweets and news all around the world. Some of them know what they are doing and others don’t. Moreover, in the past few years, there has been an explosion of all sorts of names marketers come up with to call and differentiate themselves

  1. Having 13,695 followers on Twitter, when you follow 12,436 of them, does not make you an influencer or a tweep that knows what he/she is doing.
  2. Being linked to over 5000 people on LinkedIn doesn’t click in that direction either.
  3. Befriending everyone you meet at an airport, bar or hotel lounge during your business trip or holiday, does not make an influencer of yourself on Facebook either.

Social media skill does not go around the proverbial “size matters”. And here is Why:

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HOW TO: 10 Apps to use with Twitter

twitter_newbird_boxed_blueonwhiteTwitter is a very dynamic social network. Just imagine how many people can not get everything they want to say within 140 characters and you will get the picture. This particular social network just hit the 20 Bn tweets, while it was only 15 Bn two months ago (According to Mashable.com). So, while there are gazillion tweets out there, I’ve decided to share some of the Twitter related services that I am using:

  • Klout – This tool allows you to see how influential you are online. The whole algorithm is based on who you follow and who follows you. So as little as my follower base is, you can imagine that I have a low score, too. But then my reward is that according to Klout I am an Explorer that gets Twitter (whatever that means). Yay! Read More…

HOW TO: 10 Must Have WordPress Plugins

WordPressIf you plan to start a blog , or you have a small business that you wanted to take online using WordPress.org as CMS (Content Management System), this post is for you. Naturally, every site has its why, what and how. Here, I will focus on the how and more specifically on the back-end of your online presence. These back-end solutions will make your life easier, speed up publishing process, search engine indexing and word-of-mouth marketing through social networks status publishing.

And without further bragging, here we go with the list:

  • WordPress Importer – A plugin that allows you to import all your posts, categories, tags, comments etc. from you WordPress.com exported website or a backup you have done earlier on you WrodPress.org based one. Read More…

Website Testing Tools And Techniques

When and how to use each of the three main testing strategies (A/B, A/B/n, Multivariate)?

There are three types of testing strategies:

  • A/B – This particular test results into the comparison of two versions, where the first one is called the test version and the other the control one. This test practice is particularly good when comparing changes in a single element of the website and can deliver high statistical accuracy. However, there is a shortcoming with this technique and this is the time it consumes to be implemented successfully.
  • A/B/n – This technique differs from the previous one only in the number of variants to be tested (3,4…,10). Here there are the same advantages in delivering statistical certainty and the same time-consuming effort.
  • Multivariate – This approach is related to testing multiple page/site elements in the same time. It reduces considerably the time needed to perform the test by employing testing tools. However, since the variants are growing exponentially in this approach, it is very difficult to reach statistical certainty and one cannot be really sure which one exactly is the right one, since the sample size can be just so big.

A/B and A/B/n strategies shall be used when statistical accuracy is of an essence and naturally when there is a single element in multiple variations. As to Multivariate, it shall be used when there are multiple elements on a page in different variations to be changed; a time restraint and statistics are not of such importance.
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