How To

Guides, how-tos and tutorials concerning website design, social media, digital marketing, usability & design etc.

How To Blog On Multiple Pages On Your Website

I have been contemplating the idea of offering multiple blog post pages set by topics on my website for some time this year. The thing is that I have three interests in the moments: 1) blogging in English about digital marketing, social media and user experience; 2) displaying my humble photography efforts (yes, I know humble is not the right word); 3) posting in Bulgarian mostly about things happening back home.

Expressing thoughts and laying them down on your personal blog is generally an easy thing. Content Management Systems (CMS) like WordPress, Blogger, TypePad and many others are making it that easy.  However, they have almost nothing to do with the fact that blogs have one of the highest bounce rates on the Internet. Meaning that users visit your blog, read usually not more than one post and get on with their lives somewhere else. And this is why many bloggers are trying a variety of strategic approaches to offer more focused and organised display of their content.
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On Your Website Content

Whether you are thinking of creating a new website or revamping your old one, you have to think content before you think design. Website content is the starting point. Remember this rule, because it cannot get simpler than this.

It is all about the user and what she/he is interested in. Unless your website is with a graphical focus, you are bound to create an engaging mixture of visual and textual bytes that entice the target and make it stay on your Internet real estate longer. And since the World Wide Web is the most populated area on this planet, you are competing big time for the user’s attention.
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A Conversation With Timbuk2’s Community Manager

Following my previous post on Timbuk2’s social approach on customer services, I was happy to get in touch with Noel Kopp – Online Community Manager at Timbuk2. He is the person in charge of making the company’s social channels accessible and engaging. Currently Timbuk2 runs a blog and has its own channels on Facebook, Twitter, Google+, Pinterest, Instagram and YouTube. It is a handful, especially given the fact that their company is growing globally and has its sights set on international expansion. And we can see a nice social media mixture of visual engagement, as well as textual one. See for yourself!
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