Digital Strategy

Ideas and opinions on digital strategies and steps to be taken…

To Bark At The Wrong Tree

Last year, the incredibly depressing by many counts 2016, we’ve got plenty of reasons to bark at the wrong tree. And more specifically, to claim that social media is the main reason for Brexit, the election of Trump and the hybrid war stemming from the Kremlin.

But were these reasons justified? Is Facebook, Twitter or Google guilty of spreading post-truths, false information or outright lies?

They certainly helped, but they are not the ones to blame. At least not the level we have been observing lately.
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Twitter, suicidal much?

Twitter used to be the social network that brought nerds, wit and lust for news together. Now it does not anymore. For the past few years more and more pictures of cats and cute babies have found their way into the kingdom of 140 characters.

In many ways Twitter is still the place to find news from the source, touch base with friends and colleagues living far away and naturally trolling brands and tweeps. The once predominant wit, however, started giving away to endless pointless conversation about trivial actions people take everyday.

Ever since Twitter went public with its IPO in 2013, the social network started changing its attention to KPIs and trying to satisfy shareholders and investors. Nowadays everything is about growth of user base, ads served and revenue. The pressure, when regarding Facebook and LinkedIn as direct competitors, gets stronger day by day. Naturally, Twitter is acting and looking for opportunities to meet these expectations. Not so fast, though. The highest valuation of $40Bn dropped to roughly $10Bn as we speak.
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2014 On Borislav’s POV In A Nutshell

The year is about to run away and pass the baton to 2015. Naturally, around this time every year people start reflecting on the days passed and what they have achieved. Some do that openly on their blogs or social network profiles. I decided to make no exception and write a little about what you have found most interesting in my blogging about digital marketing and the Internet.

Although I started off 2014 with the plan to blog more about my beloved industry, soon I found myself lacking the time to do so on regular basis. When I look now at Google Analytics and the numbers it provides, clearly there seems to be no particular time pattern in creating content on borislavkiprin.com. A few posts have received quite an attention provided by search engine references and the proactive thirst for knowledge. The others, as blogging goes, are almost immediately forgotten and no more interest shown to them after the day they were published.
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Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”
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Three Day Madness At EuroIA 2014

Coming back from the EuroIA 2014 conference is hard. I wish it was more than three days packed with workshops in the morning, presentations in the afternoon and Belgian food and drinks in the evening…

Ah, la dolce vita this conference was! I have learned so much about information architecture, user experience and the community. And I could only be sorry that this was my first time at this annual venue.  Eric Reiss has been trying to get me to go ever since we have met back in 2009. Now I completely got it. He knew it. Now I do, too. Thank you, sir!

It amazes me how many talented individuals were present there.  The talks and ideas exchanged were focused exclusively on enriching each other’s practices and make us better at what we do.  The evidence of this is the tens of pages of notes my little red Moleskine has now, Steve Portigal’s book “Interviewing Users” I won in the raffle and he signed for me, the many questions in my head raised by Mags Hanley’s and Giles Colborne workshops on Organizing Content and Simplicity respectively…
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