Digital Strategy

Ideas and opinions on digital strategies and steps to be taken…

Are You Optimising For Voice Search?

Voice search is not just another buzzword gaining traction in meeting rooms, around water coolers or after work cocktails. It is poised to become part of everyday business.

According to a Strategy Analytics report, 60 Mn households have a smart speaker with Amazon and Google holding the majority stake. And while this number seems to be a bit small on a global scale, it will only grow for the foreseeable future. In fact, the market of electronic boxes interacting with you is estimated to be $30 Bn by 2024.
Read More…

The People vs Data Hoarders

It is no secret that social media companies, a startup with access to our phone data and a bunch of other data hoarders have a huge amount of information gathered on everyone ever using a smartphone or having an account somewhere. What is interesting to me is when push comes to shove, how regulations will be applied to the already existing behemoths.

Most of the smartphone users don’t bother to check their default settings when starting up their device for the first time. They also do not check the permissions the apps they download and use. Privacy and security in many cases are just an afterthought for them.
Read More…

Social Media Is A Journey, Not A Destination

Every so often in my job or during my consulting gigs, I stumble upon the same problem over and over again – social media is perceived as a destination and not a journey. Businesses want to be on social media and for many of them it is still enough just to have a page on LinkedIn and Facebook or a profile on Instagram and Twitter set up.

Important things like editorial calendar, topics’ variety, hashtags and own voice are rarely included in the planning process. They seem to be either an afterthought or even something not to worry about at all. And this is where, in most cases, the effort breaks.
Read More…

A Dystopian Social Media Functionality

Don’t know about you, but I always felt rather unease when seeing graphic posts for good causes on social media. Quite confusing and not really sure how to proceed, I must admit.

National Geographic, for example, is trying to raise awareness on a number of issues on social media (particularly on Instagram). Right now, they are running a campaign showcasing the decision of the PRC government to lift the ban on importing animal parts used in traditional Chinese medicine.

Yesterday, they published a rather graphic picture of a tiger trapped under burning firewood. Today, they opted for showing the carcasses after the fire has done its job. On both occasions, the number of likes showed me – well above the 250 000.
Read More…

Sous-Vide Social Media Strategy

Sous-vide social media strategy is what I call the tactical grey area approach to sharing external communications using employees’ private profile instead of the official company channels. Sometimes, it is officially sanctioned, but in most cases it is the business executives turning a blind eye.

After so many years of its existence, social media is still a terra incognita for many, conceptually speaking that is. Especially to businesses which fall under heavy regulatory monitoring – financial, pharma, healthcare etc. No matter the digital marketing courses attended, the MBA and other business school classes, marketing and sales executives are struggling to figure out a way to promote their products and services on social media. So, they take the easy way out and leverage the relatively (and sometimes huge) numbers of colleagues they have int he organisation.
Read More…

1 2 3 20  Scroll to top