Bulgaria

Digital marketing, social media, business, politics and other reflections in a Bulgarian context…

Twitter, Chukolov and Eurocommunications

Oh, the variety of people who are on Twitter!!! Who said that this popular social network is only for geeks and geekettes? It is simply not true. Everyone wants to shout in the void and get some Twitter love. But when the going gets tough, the tough… ain’t going. Or at least not the ones that parade with their (in)significance.

Just last weekend I managed to score my first verbal abuse on Twitter. It is not something to be proud of. It is not something to show off with. But it is something on can be appalled by and share with as many people as possible…

Desislav Chukolov, a former MP in the Bulgarian and European Parliaments and a member of the nationalist party ATAKA, sent me the following tweet:

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Bulgaria’s Shadow Cabinet In Twitter (#всянка)

As I write this post, my home country Bulgaria is in crisis. Ways of describing, labeling, and trying to put reasons behind it are flowing in left and right. Some are absurd, others less so. But I am not going to put a name on this situation, mainly because I don’t know of any word that encompasses the degradation of both government and belief in the sociopolitical system.

After more than two decades of “democracy” and “free market,” the Bulgarian people decided to express their discontent with the politicians, the government, and in general with how things work in the country. What started as a protest against the inability to pay electricity bills, turned into a full spread manifestation of public detest, disapproval, and demand for change. The government has handed its resignation. And almost none of the parties in opposition are willing to even participate in a President-assigned interim cabinet before a new parliament is elected on May 12, 2013.

However, in the midst of political fear and thousands of demands in the offline world, a new Bulgarian Cabinet was elected… on Twitter.

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Digital Advertising or the Bulgarian Version

Yesterday I had yet again to meet a friend over beer and talk about life and business. At certain moment the conversation came to a previous post of mine concerning expandable banners (so far my most popular post by views and comments left) .

My friend, who is a marketing professional with extensive brand management experience for a major global brewery with quite few labels here in Bulgaria, was shocked how personally I am taking this issue. She argued that in our country about 4% of the advertising budget goes to online and very few CMOs take the Internet seriously. So, it is very often indeed that whatever the agency offers or the CMO thinks that should be done, is executed without research, analysis and true measurement.  The approach is rather ATL-ish, which means mass media – “Yo, the client! This is the ad. Deal with it!”. Read More…

Expandable Banners, Bulgaria & UX

Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sports news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner. (It took me 4 days to chase it among betting banners, online shops etc. all advertised in that particular header space)
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