Digital marketing, social media, business, politics and other reflections in a Bulgarian context…

Eventyard – An Events Platform With Big Ambitions

A few weeks ago my attention was drawn to an events application for my iPhone – Eventyard. Later on, I learned that it is a platform in BETA that aims to deliver events based on the user’s interest and locations.

To be honest, I have been using so far only Lanyrd, which was recently acquired by Eventbrite. There I was tracking my IA and UX events. However, the platform was missing on other personal interests I have – music and sports.  And although Eventyard is still in BETA, I hope it will soon start feeding me with a choice of events in my preferred areas.
Read More…

A New Hope – #ДАНСwithme

There is a new hope for Bulgaria and it is called #ДАНСwithme. Over a month now, thousands of Bulgarian are protesting on the streets against the symbiotic existence of government and mafia. They are opposed to the lack of moral and the apparent disregard of public interests in favour of economic and media cartels.

Ever since the fall of the totalitarian communist regime in 1989, Bulgaria has trying been to find itself on the path of prosperity and recovery. And although the country has successfully joined NATO and the European Union, the political scene has been slowly, but surely deteriorating to one that fuels the power and financial might of a few and does very little for the people. The fact that Bulgaria holds the negative championship title of the poorest country in the European Union speaks loudly enough.
Read More…

The Anatomy Of A Blog Post Gone Viral

N.B.: You will need Google or Bing translators to read through most of the resources in this blog post.

On April 29, 2013, a Nepolitkorektno blog post went viral within the Bulgarian community on Twitter and Facebook. Within the first hour of it being published, it was read 3,000 times. In the following twelve hours, it was read ten times more – 30,000. And later on, the post ended the day by being read almost 40,000 times.

The post was not extremely funny. It was not sexy. It was not witty. It was real. That kind of real that many visitors identified themselves with and the experience mentioned in it. That kind of real that made them share it with their friends on Twitter, Facebook or via email.

Read More…

On Getting Your Political Message Right

… Or a brief content strategy for a political party social media manager.

My home country Bulgaria is less than three weeks away from parliamentary elections. The previous set of MPs could not finish its mandate and suddenly every political party found itself on the hasty path of getting vote wherever they can get them. This includes social media.

The problem I see all over Twitter, Facebook, YouTube and proprietary websites is that it seems very few of these parties got their teams all on the same page. Moreover, almost none of them are really concerned about the User Experience (UX) they offer. It comes as no surprise, since UX was never on the table. At least not in the sense that voters’ means what it really should in a democracy – power and will to change their lives for the better. Messages (political slogans) like “We have willpower”, “Let’s give back Bulgaria to the people” and “Congratulations” with a strong Bulgarian accent are more than meaningless without a shared reference or context being given.

So, I’ve decided to offer some thoughts on creating a scalable political message in the context of online communication. And while writing Message, in this particular post it will also mean Content.

Read More…

Brief Social Media Strategy Suggestions For A Bulgarian Political Party

Being a political party who is willing to engage on social media with potential voters and supporters shouldn’t be a difficult task to take care of. At least not in the case when that party is being truthful.

The other day, I have spotted in my Twitter timeline a status update of a party I follow notifying everyone they have uploaded 4 new photos on their Facebook page and urging us to check them out. Say what?!?!

The Twitter flock is a much different kind when you compare it to the Facebook one. Twitter is frank, straight and concise. Well, it will be rather difficult not to be when you have only 140 characters to express yourself, wouldn’t?

Read More…

1 2 3  Scroll to top