Posts Published by Borislav Kiprin

Heptalingual digital marketing and strategy consultant with 15+ years of experience amassed in China, Spain, Bulgaria and Germany. Compulsive portrait photographer, keen mountaineer and zero tolerance for BS guy. I write about everything that comes to my mind and I would like to share.

Someone Else’s Life Matters, Too

I donated blood today. I try to do that as often as I can. I do that not because I get something out of it. I do that because I want to give someone else a chance – a chance to survive and continue living, loving and caring.Today, I asked the technician if there are many people donating blood. She said there were plenty, sometimes, even more, they could handle. So, apparently voluntary blood donation in Germany is not a small thing. Germans care.On contraire, the same question posed during my blood donation in my home town in Bulgaria yields a very different answer – “You are the first voluntary blood donor today, Mister.”

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Are You Optimising For Voice Search?

Voice search is not just another buzzword gaining traction in meeting rooms, around water coolers or after work cocktails. It is poised to become part of everyday business.
According to a Strategy Analytics report, 60 Mn households have a smart speaker with Amazon and Google holding the majority stake. And while this number seems to be a bit small on a global scale, it will only grow for the foreseeable future. In fact, the market of electronic boxes interacting with you is estimated to be $30 Bn by 2024.

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