Posts by: Borislav Kiprin

Pentalingual digital marketing specialist with 10 years of China experience. Compulsive portrait photographer, keen mountaineer and zero tolerance for BS guy.

Ah, Verona!

For the past seven years, Verona was always the first major dispatch train station on our trips in Italy. We get on the train in Munich and we either change there or in Bologna. We have never had more than an hour to spend at Verona Porta Nuova.

I kept on promising that we will make a dedicated visit to Verona. I remember the first time I set foot in the ancient city back in 1993. It was a short stopover on the way to Paris and I couldn’t see much of the city, except Arena di Verona and the famous Casa di Giulietta’s balcony.

Fast forward 24 years and I am again there, this time with much more time to devote to the exploration of the old city. And I find myself mesmerised. For most of the time, I can’t even bring myself to pull the camera out of the backpack. I am looking at the old buildings, staring at the inscriptions on elements left from the Roman times, or simply trying not to body-check a fellow tourist.
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Шапката на българската демокрация

Шапката на патриотичността или новото парламентарно представяне са поредния комплект пирони в ковчега на българската демокрация.

В пореден епизод от сериала „Абсурдистан – страната на неограничените възможности“ един член на изпълнително бюро, един бизнесмен и един главен прокурор на Република България пият кафе в офиса на първия и обсъждат разни неща. Един зам. министър в новото правителство вдига волно ръка в хитлеристки салют на една снимка публикувана във Фейсбук. Едни медии прибягват до една медийна стратегия, която преди години беше прелюдията на едно от най-ужасяващите етнически прочиствания в съвременната история на човечеството.
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Brighton – An Unconventional City

Brighton is not the conventional and very British city you would expect to see when visiting the island. Its location, the see, and the many young people bring a slightly different taste.

Whether you are visiting the vibrant quarter named The Lanes with all its craftsmanship shops, restaurants and pubs, or you are just walking around, you are more prone to think of Brighton as a continental West European city than an English one it has houses all over the places as much as office business and some port moody condos for sale, in case you’re looking to settle down in the city.
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Ethics – Travelling With The User – Part X

Nowadays, more and more voices are raised in defence of ethics. And not only in the real world but also in the digital one. Your work speaks for you. It is as simple as that.

In his closing plenary at the IA Summit in Vancouver this year, Dan Klyn spoke about The Truth.

“The point of information architecture is making the complex clear. But not because clarity. Because the truth. The point of clarifying complexity is for there to be more and better the truth.”

We found ourselves in dire straits where it seems that the truth does not matter anymore and alternative facts can and are applied virtually for everything. It is not only about politics or the USA. Fake news has long ago made their way through Europe before they flew over across the pond. Those of us born on this side of the Berlin wall need no elaboration.
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Have Some Empathy – Travelling With The User – Part IX

Empathy is a key element of creating the digital space. Knowing why you are designing or developing a content vessel is paramount.

In the past couple of years, “empathy” has become a sort of a buzzword, just like user experience. In every meeting, there will be at least one person who will mention it. But this is not the reason for you to have empathy.

Being able to put yourself in the user’s shoes will make you a better designer/developer. Knowing the user’s emotional drive or what makes her use your app, platform, or web property will open your creativity.
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