Letting Go Of the Words: Writing Web Content that Works by Janice (Ginny) Redish
The Internet of things is about creating a moment for the site visitor. And although there is plenty of content made available and businesses existing strictly online, the creation of moments for the users remains a problem for many online marketers.
Janice Redish is facing exactly this creation of moments for the users online in her “Letting fo Of Words” book. And she does that with such finesse, ease and simplicity, that one can only be wondering why so many websites are getting it wrong.
This book has everything you need to know how to communicate with your visitor. It walks you through path creation, information and design consistency and how to write only copy. In addition, she has offered an enormous library of example illustrations. Even though most of these exemplary screenshots were taken years ago and the websites have certainly changed their pixels since then, it is still amazing how the more things change the more they stay the same.
Who needs to read this book? You, the site owner, the digital marketer, the content strategist, the information architect and anyone that in any way is responsible for copy/text creation.
You can get the book at Amazon in all its regional sites.
Thank you, Ginny, for sharing your knowledge with us! Keep it coming!
Image source: www.amazon.com
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Copyright © 2012 Borislav Kiprin. All Rights Reserved.