"Made to Stick" - Why Some Ideas Survive and Others Die
“Made to Stick”

Just a quick note to all you, my readers…

I have just finished “Made to Stick” by Chip & Dan Heath. I must say that I have enjoyed and learned a great deal for this book. In my humble opinion, this is a book that every marketer, communication specialist and people, which business is involving with other people, need to read carefully.

The book breaks down the why messages make an impression, why they are remembered and how to approach the creative process. To add to that it is also packed with great examples that put things into perspective. And most importantly, emphasizes the fact that you needn’t be some gifted individual in order to make your messages stick.

The whole principle of SUCCESs (Simple, Unexpected, Concrete, Credible, Story) is something that was always in front of our eyes, but we couldn’t quite formulate the patterns. Chip and Dan Heath did it in “Made to Stick” by wonderfully laying it down simple through a number of examples and perspectives.

SUCCESs Model
Image source: Made To Stick

Have you read this book? What is your take?

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