July 9th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Usability & Design, Website Building
Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…
July 5th, 2010 |
by Borislav Kiprin |
published in
Infographics, Interactive Channel
Many companies are afraid to let their employees actively participate in social media platforms… at least while they are at work. But one can not stop the avalanche. Everyone gets bored or too frustrated from time to time. He/she wants a break. And that break is more often found online with a quick check of the Facebook profile, a tweet or a research on the next vacation spot at Flickr.
January 31st, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Think of reporting as stating the facts and analysis as taking things to the next level and understanding why does facts are such and what can be done taking them into account…
January 29th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Primary and secondary data represents collection of information that can help one to improve the website in order to optimize the reach of business goals…
September 7th, 2009 |
by Borislav Kiprin |
published in
Interactive Channel, Social Media
Viral marketing equals crowd-sourcing marketing or to put it in another way one of the most rapid developing marketing channels. It is a method that quantifies the word-of-mouth and utilization of a message commuter that is not on the product/service manufacturer’s paycheck list…
