January 31st, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Think of reporting as stating the facts and analysis as taking things to the next level and understanding why does facts are such and what can be done taking them into account…
January 30th, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Here is an example of something concerning one of my websites I have been thinking and somehow working on in the past 6 months… I know it is not very extensive, but it should give a starting point for those of you that are not very knowledgeable in digital marketing auditing and need some info on it.
January 29th, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Primary and secondary data represents collection of information that can help one to improve the website in order to optimize the reach of business goals…
January 28th, 2010 | by Borislav Kiprin | published in Digital Marketing Auditing, Website Building
Key Performance Factors help defining and measuring progress while trying to achieve set business goals. It is important to have the agreement among the leadership in the company when identifying and setting the KPIs…
December 21st, 2009 | by Borislav Kiprin | published in eResearch
Couple of months back, my group work in IE’s Master in Digital Marketing required conducting series of online surveys determining the will of online users to sell and/or purchase research documents online…
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