Borislav Kiprin's Blog

CONTENT and features enabling it to be served – this is my not so humble opinion. All of the major big guys did just that among other things in the past few weeks. But let’s take it happening by happening.

“Neuro Web Design” is a short book packed with knowledge and hints on the psychological side behind the click. It reads very easy and fast. I would say that it can be read within a 3-4 hour flight (including the time you take for the meal and going to the refreshment zone).

“Free: The future of a radical price” by Chris Anderson
As it was with “The Long Tail” Chris Anderson offers a well researched, full of examples and eloquently delivered analysis of an already established fact – there is money in Free. Well, people tend to argue, but if you pick up this book will be left with tons of material to ponder on.

Kirstina Halvorson took a serious stand in her book “Content Strategy for the Web” and now Anne Handley and C.C. Chapman took matters further with the publishing of a wonderful how-to book on this topic. So, if you have any doubts, questions or just wondering how to make sense of your content (customer and user wise), this is definitely the book to read.

“A Project Guide to UX Design” walks the reader through all the basic stages of user experience project management and execution. It takes different POVs that a manager and professional should consider. I believe anyone can find something that will be useful in the daily business life.