Borislav Kiprin's Blog

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria. So, why are those criteria important?

The video below shows remarkably well where we were and where we are going. Marketers should think hard after seeing this one…

Google wave seems to be a tool that everyone was waiting for without even knowing it, especially SMEs. This application will allow the smaller players in the advertising market to reach potential customers and maintain conversation with current client base relatively effortless in a much more optimized way…

Now that I have humbly tried to cover the situational analysis at this time for Google Inc and its direct competitors, it is time to move on and focus on something new, that I consider a significant part of the short-term future of the company – the Google Wave…

In my previous blog I have mentioned that Google Inc has been on a shopping spree in the past few years. Actually, it was not only the search engine company that was doing so, but also its two biggest competitors in the face of Microsoft and Yahoo.

When we talk about Internet there is always one company that will be mentioned one way or another in the discussion – Google Inc.
Founded on September 4, 1998 by Sergey Brin and Lawrence Page the company’s service was first and foremost targeting the online search segment. By creating a complex algorithm Google ensured user satisfaction pillaring on the following aspects…