Questions to answers when choosing an adserver
February 5th, 2010 | by Borislav Kiprin | published in Interactive Channel
AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria. So, why are those criteria important?
