Borislav Kiprin's Blog

How many of us have experience short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price?

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…

Some time ago, I spotted this sweet position at the Swiss watchmaker SWATCH. After reading the job description, I felt appealed to apply, although the guys stated they need someone that speaks fluently English, French and German. The latter does not fall in my expertise, but hey, I speak the language of 1/4 of the world’s population. That should make up for my illiteracy when it comes to the language of Goethe. Anyways, apparently I was not qualified enough. Nothing against that. It is only natural and no grudge here…

I must say that SlideShare is a great platform that offers good user experience in many aspects and in my humble opinion there only few steps that keep them away from “greatness”. I tried to highlight almost everything I saw in the document below. Please keep in mind that the screen-shots were taken before the overhaul revamping of the Sharing options design on SlideShare! However, a recent check showed that the problems I have described are still pending fixing.

Twitter is running with 100 Mn + users… And although, not all of them are particularly active, the service is experiencing a huge surge in its usage. So great, in fact, that their is this cute/annoying whale appearing one too many times per day. Anyways, the USA football team will be going home soon and so will the Japanese one. And #football, #worldcup and #enoughoffootball will be gone from the trending topics…

As death and taxes, inevitably every person on this earth that has reached the age of employment is bound to find a job (even Paris Hilton and the likes). So, what a person does is to take the train to Jobsearchvill…

Това са 10-те правила, които ще засилят потребителския опит на всеки уебсайт или онлайн приложение…

I wanted to share 10 rules that Eric Reiss scribbled down in his Web Dogma’06. If you take the time to ponder on it, I am sure you will have that epiphany that will bring your site to the next level when it comes to UX.

Site usability evaluation is a tough nut to crack without the offline research where one actually can put an individual in front of a Mac (choice of computer intentional) and observe the browsing and navigating momentum. And the main question here is how to build the website so users can find in a fast way the information they need and for the developer to show that added value information that makes the site different from the competitor’s one. So what are the benefits from doing that offline research on an online system:

1. Evaluation navigational and search options