Borislav Kiprin's Blog

Last night (October 5, 2010) Enigma launched a new microsite – www.enigmasocialsong.com. The website will be the center of a three months collaboration with the fans that will result in a 20th Anniversary Celebration Single.

How many of us have experience short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price?

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

Last week I have sent my 1000th tweet. It has taken me a bit more than a year to reach that number. There have been days without tweets and some with rather hectic postings. It is only natural that it is what it is. It is a personal account after all, not a business one. But before I share some thoughts on the experience, let’s lay down the analysis background…

Many companies are afraid to let their employees actively participate in social media platforms… at least while they are at work. But one can not stop the avalanche. Everyone gets bored or too frustrated from time to time. He/she wants a break. And that break is more often found online with a quick check of the Facebook profile, a tweet or a research on the next vacation spot at Flickr.