Borislav Kiprin's Blog

How many of us have experience short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price?

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

Last week I have sent my 1000th tweet. It has taken me a bit more than a year to reach that number. There have been days without tweets and some with rather hectic postings. It is only natural that it is what it is. It is a personal account after all, not a business one. But before I share some thoughts on the experience, let’s lay down the analysis background…

Many companies are afraid to let their employees actively participate in social media platforms… at least while they are at work. But one can not stop the avalanche. Everyone gets bored or too frustrated from time to time. He/she wants a break. And that break is more often found online with a quick check of the Facebook profile, a tweet or a research on the next vacation spot at Flickr.

Some time ago, I spotted this sweet position at the Swiss watchmaker SWATCH. After reading the job description, I felt appealed to apply, although the guys stated they need someone that speaks fluently English, French and German. The latter does not fall in my expertise, but hey, I speak the language of 1/4 of the world’s population. That should make up for my illiteracy when it comes to the language of Goethe. Anyways, apparently I was not qualified enough. Nothing against that. It is only natural and no grudge here…

Twitter is running with 100 Mn + users… And although, not all of them are particularly active, the service is experiencing a huge surge in its usage. So great, in fact, that their is this cute/annoying whale appearing one too many times per day. Anyways, the USA football team will be going home soon and so will the Japanese one. And #football, #worldcup and #enoughoffootball will be gone from the trending topics…

As death and taxes, inevitably every person on this earth that has reached the age of employment is bound to find a job (even Paris Hilton and the likes). So, what a person does is to take the train to Jobsearchvill…

The following slidecast served the purpose of show case on how Iberia can improve their social media presence.

AdServer differ quite a lot in terms of features and service. To select the suitable partner we have to be first clear on our needs and objectives. The best way to address those needs are a “Request for Proposal” (RFP) asking the questions pointed out in the defined criteria. So, why are those criteria important?

Just to share some views in relation to emerging media trends and things to keep an eye on…