July 9th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Usability & Design, Website Building
Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…
March 19th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
A/B and A/B/n strategies shall be used when statistical accuracy is of an essence and naturally when there is a single element in multiple variations…
March 9th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Dynamic prioritization differs mainly on the approach of setting the goals and work towards achieving the through the employment of outcome based techniques, flexibility and time efficiency…
January 31st, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Think of reporting as stating the facts and analysis as taking things to the next level and understanding why does facts are such and what can be done taking them into account…
January 30th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Here is an example of something concerning one of my websites I have been thinking and somehow working on in the past 6 months… I know it is not very extensive, but it should give a starting point for those of you that are not very knowledgeable in digital marketing auditing and need some info on it.
January 29th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Primary and secondary data represents collection of information that can help one to improve the website in order to optimize the reach of business goals…
January 28th, 2010 |
by Borislav Kiprin |
published in
Digital Marketing Auditing, Website Building
Key Performance Factors help defining and measuring progress while trying to achieve set business goals. It is important to have the agreement among the leadership in the company when identifying and setting the KPIs…
