Twitter, suicidal much?

Twitter used to be the social network that brought nerds, wit and lust for news together. Now it does not anymore. For the past few years more and more pictures of cats and cute babies have found their way into the kingdom of 140 characters.

In many ways Twitter is still the place to find news from the source, touch base with friends and colleagues living far away and naturally trolling brands and tweeps. The once predominant wit, however, started giving away to endless pointless conversation about trivial actions people take everyday.

Ever since Twitter went public with its IPO in 2013, the social network started changing its attention to KPIs and trying to satisfy shareholders and investors. Nowadays everything is about growth of user base, ads served and revenue. The pressure, when regarding Facebook and LinkedIn as direct competitors, gets stronger day by day. Naturally, Twitter is acting and looking for opportunities to meet these expectations. Not so fast, though. The highest valuation of $40Bn dropped to roughly $10Bn as we speak.
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2015 – The Year Sisyphus Met Me

2015 turned out to be, in many ways, a repetition of 2010. At least when it comes to my experience then and now. Just as five years ago, my life consisted of two big parts – a very demanding project and an educational one, each equaling to about 6-7 months. It felt a just like meeting Sisyphus on his ways – both down and up.

Although my decision to leave the company I was working for was long ago was determined, I finally made it happen on the eve of launching the big project I was working on, since the end of 2014. It was something that I had in front of me as a dream. I wanted to move on to new challenges. I have invested so much in these almost 5 years and I wasn’t getting anywhere closer to learning new things. In the final months of the project I found it hard to sleep or to think about anything else, but getting the job done and doing it right. I wanted to do as much as I can for it to turn out to be something worth for the customer. At the end it did not pan out as hoped. But given the race against time, the team and I did way more that we were hoping for when we set out. Well, life works that way sometimes. Time to move on.
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The Pretenders. Here Is To Them!

There are these people who do not bend under the circumstances. The underdogs. The pretenders. The ones who never give up no matter what challenges they face. These are the people who live by a higher codex and purpose. They are not a lot out there.

These are the men and women who read between the lines of media propaganda, who make the world move forward and progress in every single sphere. These are the humans who laugh at the face of rejection, deceit and social exclusion. These are the ones to whom skin pigmentation, religion, ethnic origin and sexual orientation mean nothing more than a mere notion of difference, but not a base to judge another. These are the people who take one, maybe two percent, of the world’s population. These are the pretenders.

They are not for sale. They are the ones that sell a better case, a better way, or a better place… They believe on their own. They trust on they own. They move on their own. To many they seem crazy, outrageous, ridiculous or any other inexplicable convention out there.

The pretenders never give up. They don’t seek approval or understanding. They live their Judgment Day everyday, for they are their own judges. They deny submission to the status quo. They move on after being rejected. They stray away from the wolf pack. Deep down, they are always alone.

They successfully pretend that the world can be a better place. Their reality is not yours. Their soul is not for you to take and neither their thoughts are. They are the few originating the waves, the big tsunamis. They are the force that no man can stop. They are the big pretenders.

Here is to every single one of them – a shot of aged single malt amber liquid!

Enigma Turns 25 And Launches Enigma Moments

Enigma turned 25 years old yesterday and launched Enigma Moments. The date marks the launch of the debut album “MCMXC a.D.” in 1990. Michael Cretu explains himself the project here.

Fans are able to create their own Enigma Moments by song or album, upload a picture, write their message and even put a particular date to pinpoint their Enigma history in time. It is a very easy form with a slick design and functionality.
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2014 On Borislav’s POV In A Nutshell

The year is about to run away and pass the baton to 2015. Naturally, around this time every year people start reflecting on the days passed and what they have achieved. Some do that openly on their blogs or social network profiles. I decided to make no exception and write a little about what you have found most interesting in my blogging about digital marketing and the Internet.

Although I started off 2014 with the plan to blog more about my beloved industry, soon I found myself lacking the time to do so on regular basis. When I look now at Google Analytics and the numbers it provides, clearly there seems to be no particular time pattern in creating content on A few posts have received quite an attention provided by search engine references and the proactive thirst for knowledge. The others, as blogging goes, are almost immediately forgotten and no more interest shown to them after the day they were published.
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