Mute Me Tender, Mute Me Sweet…Never See My Tweet.

A couple of months ago, Twitter introduced the mute button. You don’t feel like reading all these tweets of an overly active tweep, but you don’t want to unfollow him – you mute him. You are afraid that the count of Followers on your dashboard will decrease – you press Mute and not Unfollow. You can still see when the muted user favorites, retweets or replies to your tweet. Really, the only difference is that you get to keep that reciprocal following. It is just that.

I imagine Twitter wanted to increase the opportunity for users to gain more followers hoping for increasing the engagement. After all research shows that accounts with more than 1000 followers generate 96% of the traffic. Interesting, isn’t it?

This week Twitter reported 271Mn monthly active users (growing with 6.3% against Q1 2014). Dick Costolo also mentioned that somewhere between 2 to 3 times more are exposed to Twitter content…

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EU, Let’s #Talkdigital and get personal!

Europeans don’t believe in the EU. At least a big chunk of those that went to the #eurovote2014 don’t. Otherwise one cannot explain the votes that were casted in favor of the eurosceptics and the outright populist parties. Sad but true. And I say that mainly because Europeans don’t really understand what a European Union means. They seem to expect the EU to fix all the leaks their home-states have, to solve all their misgivings or to fight successfully corruption. They want magic wands and see the European Union more as a disappointment then as a hope of a brighter unified future.

What the European Union needs to do is to talk to people in the digital media, print and on air. It needs to explain what the European Union stands for. To each and everyone. It has to show that it cares, but most of all that a union is a union; it is not a fairy with a magic wand.  It needs to educate the citizens in one tone and one message all over the members’ territory in their own language and with the specifics each culture has.

The EU needs to be present at all major media channels with a single voice in all respective formats. That voice, however, should be tailored to all 28 state members’ languages and cultures. If there is an infographic, it should be made available in every language. If there is a video, it should at least have the subtitles in the local channels it is published, better yet dubbed respectively. The general information on all text and image social media channels should be made in a local language and the original one.
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What I Read In April

During the month of April I have read some books and papers that left a deep impression in me. Previously I have shared on this blog recommendations on book concerning Digital Marketing, UX, IA, and Social Media. Each and everyone had its designated post. But lately, I have starting pushing myself to find the time to read more. Consequently, I have decided to share with my readers a list of my readings on a monthly basis (whenever I have something to share, naturally).

I hope these collections of monthly readings inspire you at least a bit. They certainly put my mind into reflection mode. And here are the ones that made my April readings list.
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You Are The Product, Stupid!

On and off there is this rant on social media about platform user interface, privacy and functionality changes. Every time Twitter, Facebook and other social networks introduce something new to their design or functionality, the user base goes berserk. So it happened recently with the new Twitter profile page, or the changed Facebook timeline, or even with Condoleezza Rice starting work at Dropbox.

For them, you are not a “user”, you ARE the product, dear! Or more correctly – the content YOU create on their platform. So you are the product and this product Facebook or Twitter sell to advertisers, not their platforms. So get over it and channel your disagreement towards making the content better!
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Sorry, Devs – User is The King – Get Over It!

Discussing Mobile OS User Experience

 

Lately, I have been under fire on Twitter for saying that Apple’s iOS offers the best user experience among mobile platforms. This cannonade comes particularly from the developers’ side of the equation, not the UX professional one. I guess this is more due to the perception that I am some sort of fan boy when it comes to this particular brand. I might be to some extent and I certainly find myself subconsciously biased on occasions. After all, I’ve been using Apple products since 2006 on a personal level and many others in my work – Microsoft, Dell, Android, Blackberry, HP etc… None of the latter has ever offered me a user experience getting even closer to the one that iOS has.

I am getting here on the wrong foot, am I not?
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