I have been contemplating the idea of offering multiple blog post pages set by topics on my website for some time this year. The thing is that I have three interests in the moments: 1) blogging in English about digital marketing, social media and user experience; 2) displaying my humble photography efforts (yes, I know humble is not the right word); 3) posting in Bulgarian mostly about things happening back home.
Expressing thoughts and laying them down on your personal blog is generally an easy thing. Content Management Systems (CMS) like WordPress, Blogger, TypePad and many others are making it that easy. However, they have almost nothing to do with the fact that blogs have one of the highest bounce rates on the Internet. Meaning that users visit your blog, read usually not more than one post and get on with their lives somewhere else. And this is why many bloggers are trying a variety of strategic approaches to offer more focused and organized display of their content.
User experience is important, but so is the effort the blogger puts into his personal space while sharing knowledge, emotions and opinions. Keeping the user on your website and giving him the opportunity to stay focused and read more than just one post is not an easy thing. And this is why I wanted to segment my points of sharing by topics (Digital, Photography and Bulgarian posts) in three separate pages. I think that this approach to Information Architecture on my blog offers a better reading experience for my audience, new and returning visitor.
Below I will offer you a how-to guide that will lead you step by step on establishing a second blog page on your WordPress based website. This is the platform I use, so the guide is only valid for WP blogs and sites.